凯捷（Capgemini）：2023年消费品和零售行业消费者行为追踪报告（英文版）（62页）.pdf

1、#GetTheFutureYouWantWHAT MATTERS TO TODAYS CONSUMER2023 consumer behavior tracker for the consumer products and retail industries Executive Summary In last years first edition of our annual research series,What matters to todays consumer,we found that consumer sentiment had shifted dramatically over

2、 the preceding 18 months,with consumer expectations evolving in parallel.In this years edition,we see many of these trends persisting,alongside the emergence of new ones,as the cost-of-living crisis takes hold.1 In 2021 we found that consumers:Had returned to in-store shopping but were continuing th

3、e online shopping trend developed during 2020;Had come to expect fast,easy delivery and fulfillment,whether shopping on-or offline;Continued to scrutinize closely the ethical status of brands and products;Wanted assurances around healthiness of products and sustainability of production processes;Exp

4、ected to be able to find sustainable products for which they did not have to pay a premium;Were open to ordering directly from favored brands,as well as sharing data with them,especially if this resulted in a better buying experience.This year,we find that many of these behaviors have changed amid t

5、he ongoing development and repercussions of the COVID-19 pandemic,the geopolitical crisis and subsequent tensions,and rising inflation affecting energy,food,and housing prices around the world.Yet,certain behaviors and trends have remained largely stable.In this years research,we find that consumers

6、 are:Very concerned about their personal financial situations;many are worried about the cost of feeding their families and buying other essential items;Have changed their purchasing patterns in light of the rise in their cost of living and are seeking more affordable brands and spending more time s