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抖音两种外卖模式对比
抖音两种外卖模式对比
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所属报告：
美团~Ｗ-港股公司深度报告：外卖无虞到店竞争边际趋缓-230323（21页）.pdf
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抖音本地生活目前有两种模式
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抖音“立即配送”和“先囤后送”两种模式
5aW955qE77yM5oKo57uZ5Ye655qE5Zu+54mH5q+U6L6D5qih57OK77yM5peg5rOV6K+G5Yir77yM6K+35o+Q5L6b5pu05Yqg5riF5pmw55qE54Wn54mH77yM5oiR5bCG5Li65oKo5o+Q5Y+W5pWw5o2u5bm255Sf5oiQ6KGo5qC844CC
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抖音外卖：聚焦夜宵、团购套餐，拥有闭环以及饿了么小程序两种模式。1）覆盖城市：根据亿邦动力报道，抖音外卖已在全国 18 个城市上线，包括 3 个抖音官方团购配送的城市（北京、上海、成都），以及 15 个和饿了么合作的城市。2）外卖形式：目前抖音外卖包括两种形式，a）抖音官方团购配送：用户可直接从商家主页购买下单，由顺丰同城、闪送、达达快送、UU 跑腿等第三方配送方负责配送；b）饿了么抖音小程序：用户购买需跳转至饿了么小程序，由饿了么负责配送。3）重点品类：以夜宵、团购套餐等较高客单价等品类为主。
行业数据
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当前图表所属：
美团~Ｗ-港股公司深度报告：外卖无虞到店竞争边际趋缓-230323（21页）.pdf
拼多多2019年边际（一年）新增补贴投入测算
阿里20Q4-21Q3边际（一年）新增补贴投入测算
阿里电商、拼多多、携程、猫眼、美团边际新增补贴投入测算对比
抖音到店佣金返还政策对比
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