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A股出版发行公司销售费用率对比
A股出版发行公司销售费用率对比
行业数据
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所属报告：
中信出版-拓宽内容渠道边界出版龙头亟待突破-211217（42页）.pdf
打包全文图表
相关数据
图14.2020–2026Q1公司销售费用率与可比板块对比
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行业数据
2026-07-21
原图定位
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乘用车整车企业销售费用率（%）及同环比变化（pct）
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行业数据
2026-07-20
原图定位
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乘用车企业销售管理费用率（%）
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行业数据
2026-07-20
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会稽山销售及研发费用率（%）
fCDlubTku70gfCDplIDllK7otLnnlKjnjofvvIgl77yJIHwg56CU5Y+R6LS555So546H77yIJe+8iSB8CnwtLS0tLS18LS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tfAp8IDIwMjAgfCAxMi4wMCAgICAgICAgICB8IDEuNTAgICAgICAgICAgIHwKfCAyMDIxIHwgMTEuMDAgICAgICAgICAgfCAxLjUwICAgICAgICAgICB8CnwgMjAyMiB8IDEyLjAwICAgICAgICAgIHwgMi4wMCAgICAgICAgICAgfAp8IDIwMjMgfCAxNS4wMCAgICAgICAgICB8IDMuMDAgICAgICAgICAgIHwKfCAyMDI0IHwgMjAuMDAgICAgICAgICAgfCA0LjUwICAgICAgICAgICB8CnwgMjAyNSB8IDI2LjAwICAgICAgICAgIHwgMi41MCAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5YWs5Y+45YWs5ZGK77yM55Sz5LiH5a6P5rqQ56CU56m2
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行业数据
2026-07-08
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1Q2026销售费用率为18.10%，同比下降0.78pct
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行业数据
2026-06-09
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2010-1Q26年乘用车企销售费用率（%）
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行业数据
2026-05-13
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2010-1Q26年零部件企业销售费用率（%）
fCDlubTku70gICB8IOaVtOS9k+azle+8iCXvvIkgfCDkuK3lgLzms5XvvIgl77yJIHwKfC0tLS0tLS0tfC0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLXwKfCAyMDEwICAgfCAzLjIgICAgICAgICB8IDMuOCAgICAgICAgIHwKfCAyMDEyICAgfCAzLjUgICAgICAgICB8IDMuOSAgICAgICAgIHwKfCAyMDE0ICAgfCAzLjggICAgICAgICB8IDQuMiAgICAgICAgIHwKfCAyMDE2ICAgfCAzLjYgICAgICAgICB8IDQuMSAgICAgICAgIHwKfCAyMDE4ICAgfCAzLjggICAgICAgICB8IDQuMyAgICAgICAgIHwKfCAyMDIwICAgfCAzLjQgICAgICAgICB8IDMuNSAgICAgICAgIHwKfCAyMDIyICAgfCAyLjUgICAgICAgICB8IDIuMiAgICAgICAgIHwKfCAyMDI0ICAgfCAyLjAgICAgICAgICB8IDIuMSAgICAgICAgIHwKfCAyMDI2ICAgfCAxLjcgICAgICAgICB8IDEuNSAgICAgICAgIHwKCui1hOaWmeadpea6kO+8mldpbmTjgIHljY7liJvor4HliLg=
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行业数据
2026-05-13
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2022-2025年鸣鸣很忙的销售费用率
fCDlubTku70gfCDplIDllK7otLnnlKjnjocgfCDnrqHnkIbotLnnlKjnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiB8IDMuNzElICAgICAgfCAxLjQwJSAgICAgIHwKfCAyMDIzIHwgMy4xNiUgICAgICB8IDEuMTQlICAgICAgfAp8IDIwMjQgfCAzLjc1JSAgICAgIHwgMC45OSUgICAgICB8CnwgMjAyNSB8IDMuNjIlICAgICAgfCAxLjQwJSAgICAgIHwKCui1hOaWmeadpea6kO+8mum4o+m4o+W+iOW/meaLm+iCoeS5pu+8jOWFrOWPuOWFrOWRiu+8jOS4nOWMl+ivgeWIuA==
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行业数据
2026-05-06
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万辰集团2023-2025年销售费用率
fCDlubTku70gICB8IOmUgOWUrui0ueeUqOeOhyB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiAgIHwgMy4wMCUgICAgICB8CnwgMjAyMyAgIHwgNC42NyUgICAgICB8CnwgMjAyNCAgIHwgNC40MyUgICAgICB8CnwgMjAyNSAgIHwgMy41OSUgICAgICB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlhazlkYrvvIzkuJzljJfor4HliLg=
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行业数据
2026-05-06
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2025年乳品板块销售费用率同比-0.3pct，期
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行业数据
2026-05-06
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圣贝拉销售费用率低于同业（%）
fCDlhazlj7ggICAgICAgICAgIHwg6ZSA5ZSu6LS555So546H77yIJe+8iSB8CnwtLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLXwKfCDpm43npr7ljLvnlpcgICAgICAgfCA0NSAgICAgICAgICAgICAgIHwKfCDnvo7kuL3nlLDlm63ljLvnlpflgaXlurcgfCAxNy41ICAgICAgICAgICAgIHwKfCDlm7rnlJ/loIIgICAgICAgICB8IDExLjggICAgICAgICAgICAgfAp8IOWco+i0neaLiembhuWboiAgICAgfCAxMC43ICAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8mldpbmTvvIzlkITlhazlj7jlhazlkYrvvIzkuJzljJfor4HliLg=
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行业数据
2026-04-28
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2020-2024年销售费用
fCDlubTku70gfCDplIDllK7otLnnlKjvvIjkur/lhYPvvIkgfCDljaDmr5TvvIgl77yJIHwKfC0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS18CnwgMjAyMCB8IDEuODM5ICAgICAgICAgICAgfCA1LjQ1ICAgICAgfAp8IDIwMjEgfCAxLjgyNCAgICAgICAgICAgIHwgNC4wNiAgICAgIHwKfCAyMDIyIHwgMi4yNzkgICAgICAgICAgICB8IDQuMDQgICAgICB8CnwgMjAyMyB8IDIuMTc4ICAgICAgICAgICAgfCAzLjA1ICAgICAgfAp8IDIwMjQgfCAyLjYxMiAgICAgICAgICAgIHwgMi41NyAgICAgIHwKfCAyMDI1IHwgMi44NjcgICAgICAgICAgICB8IDIuMTQgICAgICB8CgrotYTmlpnmnaXmupDvvJrpvI7kv6Hlkqjor6I=
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行业数据
2026-04-27
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图表302019-2024瑞幸销售费用率
fCDlubTku70gfCDplIDllK7otLnnlKjnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwKfCAyMDE5IHwgMjclICAgICAgICB8CnwgMjAyMCB8IDEyJSAgICAgICAgfAp8IDIwMjEgfCA0JSAgICAgICAgIHwKfCAyMDIyIHwgNC41JSAgICAgICB8CnwgMjAyMyB8IDUuNSUgICAgICAgfAp8IDIwMjQgfCA2JSAgICAgICAgIHwKfCAyMDI1IHwgNS44JSAgICAgICB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlhazlkYrvvIzljY7liJvor4HliLg=
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行业数据
2026-04-13
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2015-2024年销售费用率对比
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行业数据
2026-04-08
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2025年管理/销售/研发费用率6.9%/1.7%/1.3%
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行业数据
2026-03-31
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2026-07-30
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有限但零售价格相对稳定，同时还包括有较低毛利率水平的印刷、物贸等业务。期间费用率方面，中信出版销售费用率相对较高，主要源自公司营业收入规模相对较小而书店零售业务门店的租赁费用较高，同行业上市公司中新华书店发行体系大多拥有自有产权门店，销售费用相对营业收入占比较小；管理费用率相对较低，研发费用率由于公司近年来对中信书院、中信书店小程序等数字化产品优化投入增加，相较其他上市公司有所提高；财务费用率方面，由于上市出版发行公司普遍现金充裕，利息收入较多，因而财务费用率大多处于较低水平。
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中信出版-拓宽内容渠道边界出版龙头亟待突破-211217（42页）.pdf
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