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所属报告：
北鼎股份-国货崛起系列三：差异化定位产品力领先场景化拓展-211230（28页）.pdf
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数据来源：小红书2024年IP项目UGC活动结束后一年笔记曝光追踪
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行业数据
2026-07-13
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小红书商业模式布局情况
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商业模式
2026-07-06
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小红书2025全年搜索总次数达到2500亿次
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行业数据
2026-07-06
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小红书2025增粉代
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行业数据
2026-07-06
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小红书电商盈利模式
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商业模式
2026-07-06
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2025小红书用户被种草时更愿意相信的对象
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行业数据
2026-07-06
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小红书粉丝数排名前20博主（数据截至2025
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行业数据
2026-07-06
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2025年小红书TOP10垂类KOL粉丝量贡献占
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行业数据
2026-07-06
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2025小红书TOP10内容互动量及评赞比
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行业数据
2026-07-06
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小红书KOL粉丝量级分布（2025年10
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行业数据
2026-07-06
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小红书发展历程
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产业概述
2026-07-06
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2025年小红书粉丝增长TOP10内容类目
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2026-07-06
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2025年1—10月抖音与小红书平台软广投放体量、品牌和KOL参
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2026-07-06
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2025小红书双十一战报
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2026-07-06
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2025/1/1-2026/5/31小红书粉丝数变动情况
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2026-07-01
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小红书是北鼎当前内容和社交电商平台的主要阵地，北鼎和小红书更搭。和其它品牌相比，北鼎的品牌关键词、品类关键词、SKU 关键词下的小红书笔记数量均远高于同行。如表 6 所示，北鼎品牌关键词下的小红书笔记数量超过13 万条，相对应的摩飞/九阳/苏泊尔为 5/4/1 万条以上，若搜索“北鼎+某品类”，小红书笔记数量同样较高，以北鼎+养生壶、烤箱、饮水机、珐琅锅、蒸炖锅为例，小红书笔记数超过 3/2/1/1/1 万条，若比较各个品牌的养生壶的小红书笔记数，小熊养生壶/九阳养生壶/小熊养生壶的笔记数分别超过 3200/2100/800 条，均远低于北鼎养生壶的笔记数。小红书最新数据显示，目前小红书有超 1 亿月活用户，活跃用户年龄主要集中在 18-34 岁，占比 83.31%；以女性用户为主，占比 90.41%，男性占比 9.59%。千瓜数据发现，小红书的家居类活跃用户中，都市中产、精致妈妈等群体占比较高，在“她”经济的触发下，年轻女性对于家居消费决策能力逐渐增强，并形成了自己的风格和个性表达，他们追求高品质，“好物分享”为小红书家居类近一年热搜词第一名，这些特性与北鼎的特点更加契合。
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北鼎股份-国货崛起系列三：差异化定位产品力领先场景化拓展-211230（28页）.pdf
海外代表性高端小家电的主要经营品类
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表7为公司线下直营门店渠道的整体经营情况，2021年上半年，公司新增门店6家，关闭门店4家，二季度末累计
北鼎在小红书上的活跃度高于同行
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