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所属报告：
安克创新-以产品和渠道为基造全球化领先品牌-210705（32页）.pdf
打包全文图表
相关数据
图14.2020–2026Q1公司销售费用率与可比板块对比
fCDlubTku70gfCDkuInmo7XmoJHplIDllK7otLnnlKjnjocgKCUpIHwg5Y+v5q+U5p2/5Z2X6ZSA5ZSu6LS555So546HICglKSB8CnwgOi0tLSB8IDotLS0gfCA6LS0tIHwKfCAyMDIwIHwgMTYuOSB8IDYuNCB8CnwgMjAyMSB8IDE2LjQgfCA1LjcgfAp8IDIwMjIgfCAxNS4yIHwgNi44IHwKfCAyMDIzIHwgMTcuMSB8IDcuMyB8CnwgMjAyNCB8IDE2LjMgfCA4LjIgfAp8IDIwMjUgfCAxNi4wIHwgOC4zIHwKfCAyMDI2UTEgfCAxNy42IHwgNy45IHwKCioq6LWE5paZ5p2l5rqQKirvvJppZmluZO+8jOWbveaKleivgeWIuOivgeWIuOeglOeptuaJgO+8iOWPr+avlOadv+Wdl+mAieWPluWFrOWPuOS4uuWMl+aWsOW7uuadkO+8jOWFlC4uLu+8iQ==
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行业数据
2026-07-21
原图定位
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乘用车整车企业销售费用率（%）及同环比变化（pct）
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行业数据
2026-07-20
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乘用车企业销售管理费用率（%）
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行业数据
2026-07-20
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会稽山销售及研发费用率（%）
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行业数据
2026-07-08
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1Q2026销售费用率为18.10%，同比下降0.78pct
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行业数据
2026-06-09
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2010-1Q26年乘用车企销售费用率（%）
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行业数据
2026-05-13
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2010-1Q26年零部件企业销售费用率（%）
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行业数据
2026-05-13
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2022-2025年鸣鸣很忙的销售费用率
fCDlubTku70gfCDplIDllK7otLnnlKjnjocgfCDnrqHnkIbotLnnlKjnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiB8IDMuNzElICAgICAgfCAxLjQwJSAgICAgIHwKfCAyMDIzIHwgMy4xNiUgICAgICB8IDEuMTQlICAgICAgfAp8IDIwMjQgfCAzLjc1JSAgICAgIHwgMC45OSUgICAgICB8CnwgMjAyNSB8IDMuNjIlICAgICAgfCAxLjQwJSAgICAgIHwKCui1hOaWmeadpea6kO+8mum4o+m4o+W+iOW/meaLm+iCoeS5pu+8jOWFrOWPuOWFrOWRiu+8jOS4nOWMl+ivgeWIuA==
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行业数据
2026-05-06
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万辰集团2023-2025年销售费用率
fCDlubTku70gICB8IOmUgOWUrui0ueeUqOeOhyB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiAgIHwgMy4wMCUgICAgICB8CnwgMjAyMyAgIHwgNC42NyUgICAgICB8CnwgMjAyNCAgIHwgNC40MyUgICAgICB8CnwgMjAyNSAgIHwgMy41OSUgICAgICB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlhazlkYrvvIzkuJzljJfor4HliLg=
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行业数据
2026-05-06
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2025年乳品板块销售费用率同比-0.3pct，期
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行业数据
2026-05-06
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圣贝拉销售费用率低于同业（%）
fCDlhazlj7ggICAgICAgICAgIHwg6ZSA5ZSu6LS555So546H77yIJe+8iSB8CnwtLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLXwKfCDpm43npr7ljLvnlpcgICAgICAgfCA0NSAgICAgICAgICAgICAgIHwKfCDnvo7kuL3nlLDlm63ljLvnlpflgaXlurcgfCAxNy41ICAgICAgICAgICAgIHwKfCDlm7rnlJ/loIIgICAgICAgICB8IDExLjggICAgICAgICAgICAgfAp8IOWco+i0neaLiembhuWboiAgICAgfCAxMC43ICAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8mldpbmTvvIzlkITlhazlj7jlhazlkYrvvIzkuJzljJfor4HliLg=
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行业数据
2026-04-28
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2020-2024年销售费用
fCDlubTku70gfCDplIDllK7otLnnlKjvvIjkur/lhYPvvIkgfCDljaDmr5TvvIgl77yJIHwKfC0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS18CnwgMjAyMCB8IDEuODM5ICAgICAgICAgICAgfCA1LjQ1ICAgICAgfAp8IDIwMjEgfCAxLjgyNCAgICAgICAgICAgIHwgNC4wNiAgICAgIHwKfCAyMDIyIHwgMi4yNzkgICAgICAgICAgICB8IDQuMDQgICAgICB8CnwgMjAyMyB8IDIuMTc4ICAgICAgICAgICAgfCAzLjA1ICAgICAgfAp8IDIwMjQgfCAyLjYxMiAgICAgICAgICAgIHwgMi41NyAgICAgIHwKfCAyMDI1IHwgMi44NjcgICAgICAgICAgICB8IDIuMTQgICAgICB8CgrotYTmlpnmnaXmupDvvJrpvI7kv6Hlkqjor6I=
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行业数据
2026-04-27
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图表302019-2024瑞幸销售费用率
fCDlubTku70gfCDplIDllK7otLnnlKjnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwKfCAyMDE5IHwgMjclICAgICAgICB8CnwgMjAyMCB8IDEyJSAgICAgICAgfAp8IDIwMjEgfCA0JSAgICAgICAgIHwKfCAyMDIyIHwgNC41JSAgICAgICB8CnwgMjAyMyB8IDUuNSUgICAgICAgfAp8IDIwMjQgfCA2JSAgICAgICAgIHwKfCAyMDI1IHwgNS44JSAgICAgICB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlhazlkYrvvIzljY7liJvor4HliLg=
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行业数据
2026-04-13
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2015-2024年销售费用率对比
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行业数据
2026-04-08
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2025年管理/销售/研发费用率6.9%/1.7%/1.3%
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行业数据
2026-03-31
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公司销售费用率处于行业低位，在持续加大品牌推广的同时有效管控费用。2017-2019 年公司销售费用率由 33.4%逐步降至 31.3%，远低于傲基科技、泽宝创新等同业公司，公司 2020 年销售费用率在新收入准则下大幅降至 24%，在原统计口径下则同比小幅增长 1.5pct 至 32.8%。从细分科目来看，销售平台费用是公司销售费用的主要构成，指公司在 B2C 模 安克创新(300866) 式下支付给电商平台的佣金、物流及仓储费用等，其占线上 B2C 营收比 例在 2017-2019 年间由 28.7%降至 26.5%，占总营收比例亦由 21.9%降至18.5%，表明公司对平台的议价能力有所增强、依赖程度有所下降；随着公司加大对广告营销的投入以及相关人才的激励，市场推广费用率在2017-2019 年间由 3%逐步提升至 6.6%，工资薪酬占总营收比例亦由 2%提升至 3%。
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