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滔搏门店结构（家，%）
滔搏门店结构（家，%）
行业数据
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所属报告：
纺织服饰行业专题研究：品牌服饰的零售变革以消费者为中心-220809（20页）.pdf
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行业数据
2026-01-06
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滔搏收入拆分（亿元，家，%）
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行业数据
2025-11-21
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滔搏盈利能力拆分（%）
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行业数据
2025-11-21
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滔搏FY2021~FY2026H1员工成本比例（%）
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行业数据
2025-11-21
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FY2022~FY2026H1滔搏分渠道营收占比（%）
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行业数据
2025-11-21
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滔搏FY2017~FY2023门店数量（家，%）
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行业数据
2025-11-21
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FY2022~FY2026H1滔搏经营活动现金流净额以及占归母净利
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行业数据
2025-11-21
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FY2019~FY2026H1滔搏会员数量（百万人）
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行业数据
2025-11-21
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FY2022~FY2026H1滔搏分品牌营收占比（%）
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行业数据
2025-11-21
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FY2018~FY2026H1滔搏营收/业绩表现（亿元，%）
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行业数据
2025-11-21
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FY2021~FY2026H1滔搏门店总销售面积及单店销售面积YOY（%）
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行业数据
2025-11-21
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FY2017~FY2026H1滔搏门店数量（家）
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行业数据
2025-11-21
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FY2022~FY2026H1滔搏其他品牌营收及增速（百万元，%）
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行业数据
2025-11-21
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FY2022~FY2026H1滔搏主力品牌营收及增速（百万元，%）
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行业数据
2025-11-21
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滔搏发展历程
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2025-11-21
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品牌着力优化店铺形象，扩充店铺面积，给予消费者更优质的购物体验。根据我们跟踪，服装品牌致力于优化店铺形象给消费者提供更佳的购物体验。1）安踏：2020 年10 月安踏首家 10 代店铺上海南京东路旗舰店正式开业，目前实际营业面积超 500 平方米，受店铺形象升级以及转直营后员工营销技能提升影响，销售连带率较之前提升明显；2）特步：主品牌九代店占比持续提升，2022年公司预计新开 200-300家店，新店均为九代形象店铺，根据我们跟踪截至 2021 年末九代店占比大约在 10%左右，九代形象店的建设有利于提升品牌在该商圈的知名度和影响力，同时带动周边店铺店效提升；3）李宁：根据公司披露，2021年店铺总面积增加 10%-20%高段，平均面积超过 200平方米，其中大店数量超过 1200 家，大店平均月店效达到 60 万元。4）滔搏：根据公司披露公司继续贯彻“优选+优化”的渠道策略，截至 FY2022末公司拥有直营门店 7695家，同比净减少 311 家，毛销售面积同比小幅增长 5.4%。300 平以上的大店达到 989 家，占比+3.5PCTs 到 12.9%。
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纺织服饰行业专题研究：品牌服饰的零售变革以消费者为中心-220809（20页）.pdf
消费者被种草的主要品类（%）
消费者被种草的主要方式（%）
租金模式对比
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