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图表36一线市场零售店数量高增速
图表36一线市场零售店数量高增速
行业数据
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图片格式：PNG
图片大小：80KB
图片尺寸：1198*792
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所属报告：
泡泡玛特-深度研究报告：潮玩龙头顶峰眺望更高远的风景-220529（32页）.pdf
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相关数据
图34.国内零售药房每日店均销售额（元-月度数据）
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行业数据
2026-05-09
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图36.国内零售药房店均客单价（元-月度数据）
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行业数据
2026-05-09
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图35.国内零售药房店均订单量（单-月度数据）
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行业数据
2026-05-09
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2025Q3主要量贩零食店和传统零售超市应
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行业数据
2026-05-06
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中国内地6个商场同店零售额增速（季度累计）
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行业数据
2026-03-09
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零售整体开关店比：0.88
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行业数据
2026-03-05
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表“胖改”首店郑州信万购，多多买菜、美团优选、店，2024年计划开•2025.4，淘宝天猫旗下即时零售业务“小时达”升级为
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行业数据
2026-01-27
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图美国服装及服装配饰店零售销售额欧盟27国零售销售指数同比增速%
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行业数据
2026-01-21
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渠道拓展（便利店、量..零售等）
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行业数据
2026-01-12
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渠道拓展（便利店、量零售等）
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行业数据
2026-01-12
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图52、美国服装配饰店零售额及同比增速
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行业数据
2025-12-16
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2019年以来零售渠道结构加速变化，内容电商、零食店等新零售渠道占比快速提升，传统渠道占比下降
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行业数据
2025-11-13
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美国服饰及配饰店零售额（亿美元）及增速
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行业数据
2025-11-11
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图2-102006-2023年全国零售药房店均服务人数
fCDlubTku70gfCDlupflnYfmnI3liqHkurrmlbDvvIjkurrvvIkgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLXwKfCAyMDA2IHwgNCwxMTIgICAgICAgICAgICAgICB8CnwgMjAxMCB8IDMsMzU5ICAgICAgICAgICAgICAgfAp8IDIwMTUgfCAzLDA4MCAgICAgICAgICAgICAgIHwKfCAyMDIwIHwgMiw1MjAgICAgICAgICAgICAgICB8CnwgMjAyMyB8IDIsMTEzICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya44CK5Lit5Zu96I2v5ZOB6Zu25ZSu5biC5Zy65Y+R5bGV5oql5ZGK44CL77yI5YGH6K6+5p2l5rqQ77yM5YW35L2T5Lul5a6e6ZmF5Y+R5biD5py65p6E5Li65YeG77yJ
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图222024年网络零售店铺数量排名前十位省份情况
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零售店：重视购物体验，以高颜值打造形象店铺。零售店为泡泡玛特核心销售渠道，产品结构和 SKU 数量最为丰富，以高颜值潮玩场景化打造标杆大店，优化客户消费体验并提升品牌知名度；门店通常位于城市主流商圈的核心位置，建面一般介于 100-150 平米、且扩张趋势明显。此外，从 2017 年起公司还与购物中心合作推出限时主题快闪店，开店期限通常为 1-3 个月，以沉浸式购物体验吸引新客群，并可作为当地开店前的调研蓝本，从实际经营中研判市场扩张策略。从业绩层面看，2021 年净增 108 家 295 家，主要由一线城市贡献（+48 家），单店收入同增 67%至 16.7 亿元，但近年零售店销售收入占比略有下降，主要系线上渠道发力叠加疫情扰动所致。
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泡泡玛特-深度研究报告：潮玩龙头顶峰眺望更高远的风景-220529（32页）.pdf
图表7中国潮玩市场竞争格局（按零售价值计）
图表6潮玩市场规模扩容主要源于消费者数量增长和套系购买率/复购率提升
图表48按IP收入拆分
图表47中长期看IP内容培育及海外增长
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