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图表1中国手机即时通信用户规模及使用率
图表1中国手机即时通信用户规模及使用率
行业数据
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所属报告：
互联网传媒行业腾讯专题研究之一：视频号的本心与野望-220128（29页）.pdf
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fCDlubTku70gfCDpn6nlm73mnIjlrZDkuK3lv4Pkvb/nlKjnjocgfAp8IC0tLS0gfCAtLS0tLS0tLS0tLS0tLS0tLS0gfAp8IDIwMTggfCA3NS4yJSAgICAgICAgICAgICAgfAp8IDIwMjEgfCA4MS4zJSAgICAgICAgICAgICAgfAp8IDIwMjQgfCA4NS43JSAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya6Z+p5Zu95L+d5YGl56aP56WJ6YOo77yM5Lic5YyX6K+B5Yi4
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行业数据
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fCDlk4HniYwgICAgIHwg5L2/55So546HIHwKfC0tLS0tLS0tLS18LS0tLS0tLS18Cnwg6bqm5a+M6L+qICAgfCAyNy4zJSAgfAp8IOeWr+eLguWwj+eLlyB8IDIzLjYlICB8Cnwg6aG955quICAgICB8IDExLjglICB8Cnwg54i15a60ICAgICB8IDkuOSUgICB8Cnwg5ayJ55qu54uXICAgfCA5LjIlICAgfAp8IOebiuWSjCAgICAgfCA3LjMlICAgfAp8IFpFQUwgICAgIHwgNy4yJSAgIHwKfCDogJDlqIHlhYsgICB8IDcuMiUgICB8Cnwg5ruL55uK5beF5bOwIHwgNi41JSAgIHwKfCBLOSAgICAgICB8IDUuNiUgICB8CgrotYTmlpnmnaXmupDvvJrjgIoyMDI15bm05Lit5Zu95a6g54mp6KGM5Lia55m955qu5Lmm44CL
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自研数据
2026-02-05
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图7：2024年猫零食品牌使用率TOP10
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自研数据
2026-02-05
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图8：2024年犬零食品牌使用率TOP10 GR
fCDlk4HniYwgICAgIHwg5L2/55So546HIHwKfC0tLS0tLS0tLS18LS0tLS0tLS18Cnwg6bqm5a+M6L+qICAgfCAyNy4zJSAgfAp8IOeWr+eLguWwj+eLlyB8IDIzLjYlICB8Cnwg6aG955quICAgICB8IDExLjglICB8Cnwg54i15a60ICAgICB8IDkuOSUgICB8Cnwg5ayJ55qu54uXICAgfCA5LjIlICAgfAp8IOebiuWSjCAgICAgfCA3LjMlICAgfAp8IFpFQUwgICAgIHwgNy4yJSAgIHwKfCDogJDlqIHlhYsgICB8IDcuMiUgICB8Cnwg5ruL55uK5beF5bOwIHwgNi41JSAgIHwKfCBLOSAgICAgICB8IDUuNiUgICB8CgrotYTmlpnmnaXmupDvvJrjgIoyMDI15bm05Lit5Zu95a6g54mp6KGM5Lia55m955qu5Lmm44CL
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自研数据
2026-02-05
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图7：2024年猫零食品牌使用率TOP10
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自研数据
2026-02-05
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2024年主要宠物营养品品牌使用率
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行业数据
2026-02-04
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部分国家（地区）年假使用率
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行业数据
2026-01-28
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网络直播用户规模及使用率
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市场规模
2026-01-15
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2024年各类互联网用户规模和网民使用率
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2026-01-13
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