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我国城市居民各媒体广告日均接触时长
我国城市居民各媒体广告日均接触时长
行业数据
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图片格式：PNG
图片大小：263KB
图片尺寸：1106*729
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所属报告：
分众传媒-深度报告：积极修炼内功看好利润弹性释放-221226（15页）.pdf
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行业数据
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媒体集团广告收入（人民币十亿元）
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行业数据
2026-02-04
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数据来源：GoodsFox，统计Meta、Google、TikTok多个媒体投放渠道的广告素材数，统计时间2025年1月-12.
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行业数据
2026-01-22
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中国互联网广告TOP4媒体集中度
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行业数据
2026-01-19
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2024-2025年各媒体平台互联网广告收入占比情况
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行业数据
2026-01-15
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2017-2024年中国不同媒体类型网络广告市场份额
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竞争格局
2026-01-08
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规模化内容+提升二三环媒体规模化广告+淘内大规模拉新
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市场规模
2025-11-26
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各媒体广告日均眼球份额
PHxiZWdpbl9vZl9ib3h8Pnwg5aqS5L2T57G75Z6LICAgICAgICAgfCDml6XlnYfnnLznkIPku73pop3vvIgl77yJIHwKfC0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tfAp8IOS6kuiBlOe9keW5v+WRiiAgICAgICB8IDM5LjEgICAgICAgICAgICAgIHwKfCDnlLXmoq/lub/lkYogICAgICAgICB8IDI1LjQgICAgICAgICAgICAgIHwKfCDnlLXop4blub/lkYogICAgICAgICB8IDE0LjEgICAgICAgICAgICAgIHwKfCDlnLDpk4Hlub/lkYogICAgICAgICB8IDUuNCAgICAgICAgICAgICAgIHwKfCDlhazkuqTlub/lkYogICAgICAgICB8IDQuNiAgICAgICAgICAgICAgIHwKfCDlub/mkq0v55S15Y+w5bm/5ZGKICAgIHwgNC4wICAgICAgICAgICAgICAgfAp8IOaIt+WkluWkp+eJjC9MRUTlpKflsY/lub/lkYogfCAzLjkgICAgICAgICAgIHwKfCDmiqXnurgv5p2C5b+X5bm/5ZGKICAgIHwgMy42ICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5Z+65LqO5omA5o+Q5L6b6aW85Zu+5o+Q5Y+W5pWw5o2u77yI5Zu+6KGo5pyq5piO56Gu5qCH5rOo5Y6f5aeL5p2l5rqQ77yJPHxlbmRfb2ZfYm94fD4=
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竞争格局
2025-11-25
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2025H1分媒体广告花费同比变化（单位：%）
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行业数据
2025-11-14
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从广告投放的渠道来看，主要包括电视、广播、报纸、杂志、传统户外、电梯 LCD、电梯海报、影院视频、互联网广告等，其中生活圈媒体包括梯媒以及影院视频。从覆盖人群来看，生活圈媒体占据巨大的线下流量入口，据前瞻研究院数据，日均有 5 亿人次到达，超过 70%的受众年龄位于 25-44 岁之间，是我国财富主要创造者及消费者。从触达来看，根据凯度数据，我国居民日均接触广告的时长约为 25 分钟，其中梯媒接触时长约为 6.4 分钟，占比 26%；电梯广告的日达到率达到 79%，仅次于互联网广告。此外，电梯由于存在密闭的空间之中，对手机信号有一定的阻隔，能够集合受众碎片化的时间，达到强制性收看广告的效果，而影院在震撼的视听效果之下，也能吸引受众主动观看广告内容。据凯都数据，手机对于电梯电视、电梯海报、影院广告的干扰程度分别为 45%、41%和 21%，为干扰程度最低的前三大投放渠道。
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