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2020年中国健身工作室排名（按门店数量）
2020年中国健身工作室排名（按门店数量）
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图1：按购买力平价隐含的相对价格水平（美国=100），2012年（x轴）与2025年（y轴)
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2026-07-21
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图2：购买力平价隐含的相对价格水平（美国=100），按经济体排序，介于2012年（x轴）与2025年（y轴）之间
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图62：按购买力平价隐含的相对价格水平(美国=100)
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传统健身品牌谋求转型升级，创新工作室崛起。面对健身行业痛点和疫情带来的财政压力，部分老牌传统健身俱乐部开始推进转型，改变过去粗放化的运营模式，而将运营重点转回到用户服务上来。老牌健身房品牌威尔仕全面推行月付制，改变过去门店长期卡现金流的模式，从销售导向向服务导向转变。其他传统健身房亦在主动革新，推出免费体验课、缩短年卡销售占比等。与此同时，2015 年前后涌现乐刻、超级猩猩等创新型健身工作室，主打小型规模、24 小时营业、月付值，共享健身舱、科技健身等新概念。
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体育行业专题：万亿赛道千帆竞发百舸争流-220629（37页）.pdf
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