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伊利经销商数量及分渠道收入占比
伊利经销商数量及分渠道收入占比
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图片大小：70KB
图片尺寸：1210*747
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所属报告：
伊利股份-公司研究报告：乳业领航千亿巨擎阔步迈进全球征程-241024（44页）.pdf
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图17、单个经销商匹配的销售人员数量2022年
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行业数据
2026-07-01
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2025年部分车企渠道调整、经销商大量关店
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行业数据
2026-06-15
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从单一线下经销商模式向市场化的多元生态模式转变
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商业模式
2026-06-10
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2026-05-25
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2026-05-25
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行业数据
2026-04-20
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行业数据
2026-04-01
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2026-03-24
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行业数据
2026-03-24
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乐舒适经销商期初/期末数量及增减变动（家）
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行业数据
2026-03-24
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IFBH国内经销商数量持续扩张
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行业数据
2026-03-15
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2021~2024东鹏分区域单经销商年毛利（万元）
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行业数据
2026-03-11
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2018~25前Q3东鹏饮料分区域经销商占比（%）
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2026-03-11
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深度分销的经销体制，终端掌控力强。伊利始终坚持扁平化、精细化的渠道管理，对经销商采取嵌入式管理：经销商下不设分销商，由公司招聘销售人员至消费终端与经销商一同开拓市场进行渠道建设，而经销商主要承担配送功能。在这种模式下销售人员和经销商数量均较多，2023 年公司销售人员达 2.05 万人，占比 31.8%；经销商 1.95万家，同期光明/新乳业经销商分别为 0.44/0.34万家。深度分销的渠道模式在前期需要投入大量人员、资金和时间，但建成后数量庞大的经销商构成了强大的渠道网络，令伊利拥有了比其他竞争者更高的渠道和终端控制力，长期以来经销渠道销售贡献保持在 97%左右，仍为公司强势渠道。
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伊利股份-公司研究报告：乳业领航千亿巨擎阔步迈进全球征程-241024（44页）.pdf
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伊利股份盈利预测（百万元，%）
2024全球乳企Top10
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