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果蔬+0糖+大果粒新品顺应健康化消费需求
果蔬+0糖+大果粒新品顺应健康化消费需求
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所属报告：
李子园-公司首次覆盖报告：景气复苏重新启航-230519（20页）.pdf
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果蔬+0 糖+大果粒新品顺应健康化消费需求，有望拓宽目标受众。公司甜牛奶系列饮料属性较强，消费者画像为 14-35 岁有自主购买能力的、喜甜的年轻群体，但随着健康化消费趋势的推进，消费者对于食品饮料健康方面的关注度越来越高，0 糖、0 脂、低卡等概念深入人心。顺应日益升级的市场需求，公司重点推出三大新品系列：（1）280 果蔬系列，包括果蔬、咖啡、牛奶等；（2）0 蔗糖甜牛奶饮料，热量仅 80+千焦/100ml（原产品热量为 140-150 千焦/100ml）；（3）无菌灌装（杯装）大果粒酸奶乳饮料系列，充分贴合消费者关注要素，产品健康化趋势不断加强，品牌形象更加健康，有望进一步提升公司产品在目标客户群体中的渗透率，扩大产品受众，支撑公司后续增长。
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李子园-公司首次覆盖报告：景气复苏重新启航-230519（20页）.pdf
李子园甜牛奶产品差异化优势与性价比优势明显
分业务盈利预测
2022-2026年含乳饮料规模CAGR预计为5.4%（单位：亿元）
居民健康意识不断增强
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