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直播网购人群线上消费能力与TGI
直播网购人群线上消费能力与TGI
行业数据
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【研报】网红直播带货专题分析报告：网红直播带货能走多远？效率为先生态为本.pdf
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2025抖音财经细分类别兴趣用户年龄分布VS细分类别TGI
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行业数据
2026-04-22
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攒钱搜索人数占比及TGI
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竞争格局
2026-04-01
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2025年保险视频/搜索人数占比TGI
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竞争格局
2026-04-01
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2025年财富视频/搜索人数占比TGI
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竞争格局
2026-04-01
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不同细分人群的Top5题材偏好（按TGI从高到低排序）
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行业数据
2026-04-01
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高TGI参数≥120的跨端内容类型
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行业数据
2026-03-05
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图1：各年龄段人群悦己TGI （目标群体指数）
fCDlubTpvoTmrrUgfCBUR0nmjIfmlbAgfAp8IC0tLS0tLSB8IC0tLS0tLS0gfAp8IDgw5ZCOICAgfCA3MSAgICAgIHwKfCA4NeWQjiAgIHwgNzMgICAgICB8CnwgOTDlkI4gICB8IDkxICAgICAgfAp8IDk15ZCOICAgfCAxMDUgICAgIHwKfCAwMOWQjiAgIHwgMTMwICAgICB8CgrotYTmlpnmnaXmupDvvJrnn6XooYzmiJjnlaXlkqjor6I=
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自研数据
2026-02-05
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图1：各年龄段人群悦己TGI （目标群体指数）
fCDlubTpvoTmrrUgfCBUR0nmjIfmlbAgfAp8IC0tLS0tLSB8IC0tLS0tLS0gfAp8IDgw5ZCOICAgfCA3MSAgICAgIHwKfCA4NeWQjiAgIHwgNzMgICAgICB8CnwgOTDlkI4gICB8IDkxICAgICAgfAp8IDk15ZCOICAgfCAxMDUgICAgIHwKfCAwMOWQjiAgIHwgMTMwICAgICB8CgrotYTmlpnmnaXmupDvvJrnn6XooYzmiJjnlaXlkqjor6I=
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自研数据
2026-02-05
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（TGI>100表示显著偏好）
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行业数据
2026-01-15
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图 3 不同类型用户求职的集中度 （TGI 指数） 20
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行业数据
2026-01-12
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10-20万投资额力盟投资人所在省份TGI前10分布
fCDnnIHku70gICB8IFRHSSB8CnwtLS0tLS0tLXwtLS0tLXwKfCDpnZLmtbcgICB8IDE0MCB8Cnwg55SY6IKDICAgfCAxMzUgfAp8IOays+WMlyAgIHwgMTE3IHwKfCDovr3lroEgICB8IDExMCB8Cnwg5rGf6KW/ICAgfCAxMDYgfAp8IOWxseilvyAgIHwgMTA2IHwKfCDljJfkuqwgICB8IDEwNSB8Cnwg6buR6b6Z5rGfIHwgMTA0IHwKfCDlhoXokpnlj6QgfCAxMDIgfAp8IOWuieW+vSAgIHwgOTkgIHwKCui1hOaWmeadpea6kO+8muKAnDEwIC0gMjDkuIfmipXotYTpop3liqDnm5/mipXotYTkurrmiYDlnKjnnIHku71UR0nliY0xMOWIhuW4g+KAneWbvuihqA==
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行业数据
2026-01-05
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200万以上投资人所在省份TGI前10
fCDnnIHku70gfCBUR0nlgLwgfAp8IC0tLS0gfCAtLS0tLSB8Cnwg5rW35Y2XIHwgMzA3ICAgfAp8IOWugeWkjyB8IDI5NiAgIHwKfCDkuIrmtbcgfCAyNDEgICB8Cnwg5rWZ5rGfIHwgMjM3ICAgfAp8IOaxn+iLjyB8IDE4OCAgIHwKfCDlub/kuJwgfCAxODMgICB8Cnwg5a6J5b69IHwgMTY0ICAgfAp8IOW5v+ilvyB8IDEyOSAgIHwKfCDlsbHkuJwgfCAxMjQgICB8Cnwg5paw55aGIHwgMTIzICAgfAoK6LWE5paZ5p2l5rqQ77ya5Zu+6KGo4oCcMjAw5LiH5Lul5LiK5oqV6LWE5Lq65omA5Zyo55yB5Lu9VEdJ5YmNMTDigJ0=
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行业数据
2026-01-05
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月活跃用户规模一活跃渗透率TGI
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市场规模
2025-12-19
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京东全平台各年龄段预制菜消费TGI（成交金额）
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行业数据
2025-12-09
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女性银发视频类型偏好TGI
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行业数据
2025-11-10
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注：偏差=目标 App 直播用户基本属性占比-目标 App 用户基本属性占比 先理解后定义，用户的心理状态往往是由外部生活状态描绘的，正是因为有充足的时间、相对小的经济压力以及线下购物尚未满足的需求，低线城市的用户才能不断从“高增长”的故事中脱颖而出。经济下行的环境下，新的增长点往往发生于尚未被注意到的重大供需不匹配的缺口。低线城市用户时间相对充裕，而诸多新兴品牌（尤其是国际品牌）在线下渠道铺设已不再积极，网红直播带货才会率先在这一层级跑出来。 根据QuestMobile 发布的《2019 年“6.18”电商大报告》显示，直播网购用户群体的人均使用时长和次数均高于移动电商全网大盘数据，接近 8 成的直播网购用户消费能力处于中高水平。相比于一、二线城市用户的高住房成本（租房或房贷压力）、高工作压力（更少的休闲娱乐时间）、高育儿压力
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【研报】网红直播带货专题分析报告：网红直播带货能走多远？效率为先生态为本.pdf
不同城市类型的受访者使用分期消费的比例
不同年龄的受访者使用分期消费的比例
2019年6月个护产品和饮料在高低线城市分别的销量增长率
快消品线上及全渠道品类增长
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