广告展示形式的ROI对比-行业数据-三个皮匠报告

种草扩大TI规模，带动种草直达ROI提升

fCDmnIjku70gfCDlnKjmipVTUFUgVEnlnYflgLwgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS18CnwgN+aciCAgfCA0LjIzICAgICAgICAgICB8CnwgOOaciCAgfCA4LjM5ICAgICAgICAgICB8CnwgOeaciCAgfCAxMi4wNiAgICAgICAgICB8CnwgMTDmnIggfCAyNy4xNCAgICAgICAgICB8CnwgMTHmnIggfCAxMi4zMCAgICAgICAgICB8CnwgMTLmnIggfCA3Ljk1ICAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJpb5pyq5piO56Gu5qCH5rOoXQ==

市场规模 2026-05-06

原图定位查看详情
Figure 8： Primary benefits of AI (beyond expected ROI) — by AI maturity level*

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

行业数据 2026-03-31

原图定位查看详情
图4：对将AI融入运营的信心—按回报率（ROI）水平

行业数据 2026-03-31

原图定位查看详情
Figure 7： Primary benefits of AI (beyond expected ROI) — overall results

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

行业数据 2026-03-31

原图定位查看详情
领展FY2015-2024资产提升平均ROI

行业数据 2026-03-31

原图定位查看详情
领展中国香港泊车位ROI与十年期国债收益率

行业数据 2026-03-31

原图定位查看详情
主要海外手游分品类营销投入ROI

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

行业数据 2025-12-08

原图定位查看详情
各类企业场景ROI对比分析

fCDlnLrmma8gICAgICAgICB8IOmmluW5tFJPSeeZvuWIhuavlCglKSB8CnwtLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS18Cnwg5biC5Zy66JCl6ZSA6YOo6ZeoIHwgNDcwICAgICAgICAgICAgICB8Cnwg5Lqn5ZOB566h55CG5Zui6ZifIHwgMzgwICAgICAgICAgICAgICB8Cnwg5LyB5Lia5Z+56K6t6YOo6ZeoIHwgMzA1ICAgICAgICAgICAgICB8Cnwg6auY566h5rGH5oqlICAgICB8IDI5MCAgICAgICAgICAgICAgfAp8IOmUgOWUrumDqOmXqCAgICAgfCAzMjUgICAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8muWbvuihqOKAnOWQhOexu+S8geS4muWcuuaZr1JPSeWvueavlOWIhuaekOKAnQ==

行业数据 2025-12-08

原图定位查看详情
ROI估算（内销收入/宣传费用）

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

行业数据 2025-09-17

原图定位查看详情
不同Robo/无人类型的客户采购ROI测算（单位：售价万元，单车净收益为元，%）

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

行业数据 2025-06-10

原图定位查看详情
珀莱雅2020年双抗精华大单品推出后带动品牌ROI及复购提升

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

行业数据 2025-02-27

原图定位查看详情
ROI与AI接入程度正相关

fCDliJ3lp4vmjqXlhaVBSSB8IOWfuuacrOaOpeWFpUFJIHwg5rex5bqm5o6l5YWlQUkgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgUk9J5LiN5Y+K6aKE5pyfIHwgMjMlICAgICAgICB8IDEwJSAgICAgICAgfCA1JSAgICAgICAgIHwKfCBST0nnrKblkIjpooTmnJ8gfCA0NCUgICAgICAgIHwgNTclICAgICAgICB8IDM0JSAgICAgICAgfAp8IFJPSei2heWHuumihOacnyB8IDMzJSAgICAgICAgfCAzMyUgICAgICAgIHwgNjElICAgICAgICB8

行业数据 2025-02-18

原图定位查看详情
营销人员对GenAI带来ROI的定义

fCDokKXplIDkurrlkZjlr7lHZW5BSeW4puadpVJPSeeahOWumuS5iSB8ICAgfAp8LS0tfC0tLXwKfCDmlYjnjocgfCA1MSUgfAp8IOaUueWWhOWuouaIt+WFs+ezuyB8IDUwJSB8Cnwg5pyJ5pWI55qE5pWw5o2u5YiG5p6QIHwgNDclIHwKfCDmj5Dpq5jotKLliqHmlLbnm4ogfCA0NiUgfAp8IOWHhuehrueahOmihOa1iyB8IDQyJSB8CgrotYTmlpnmnaXmupDvvJpTdGF0aXN0YSwg5Lit5rOw6K+B5Yi456CU56m25omA

行业数据 2025-02-17

原图定位查看详情
润本各平台ROI水平（线上直销）

fCDlubPlj7AgICB8IDIwMjAgfCAyMDIxIHwgMjAyMiB8CnwtLS0tLS0tLXwtLS0tLS18LS0tLS0tfC0tLS0tLXwKfCDlpKnnjKsgICB8IDMuNTkgfCAzLjc3IHwgMy41MyB8Cnwg5Lqs5LicUE9QfCA1LjExIHwgNC45OCB8IDQuMTQgfAp8IOaKlumfsyAgIHwgMy4xNCB8IDIuNzcgfCAyLjUzIHwKCui1hOaWmeadpea6kO+8mldJTkTvvIzkuK3ms7Dor4HliLjnoJTnqbbmiYA=

行业数据 2024-12-20

原图定位查看详情
润本股份不同电商平台ROI与其他同业品牌对比（%）

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

行业数据 2024-08-02

原图定位查看详情

广告展示形式的ROI对比

相关数据

最新数据