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所属报告：
新茶饮行业专题报告：新茶饮赛道高速扩容高端玩家构筑多维优势-220320（23页）.pdf
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（3）门店销售，主要分为线下和线上外送两种销售渠道。根据艾媒咨询，新式茶饮消费者线下门店点单占比 72%，选择线上消费原因主要考虑方便省时和安全。随着线上外卖渠道的兴起与消费习惯不断向线上迁移，茶饮品牌的线下单店模型开始优化，向面积更小、员工更少的自提/外卖小店转变，以降低租金及人力成本，提高门店经营利润率。
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新茶饮行业专题报告：新茶饮赛道高速扩容高端玩家构筑多维优势-220320（23页）.pdf
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中国各类现制茶饮店产品零售额增速
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