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老年人及年轻人对于保健品功能诉求情况
老年人及年轻人对于保健品功能诉求情况
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所属报告：
保健品行业：乘变革之风探万亿蓝海-210629（41页）.pdf
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保健品行业的竞争格局变化趋势（按销售额）
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竞争格局
2026-07-16
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图63 中国老年人口占比情况，2020-2025，亿人（左轴），%（右轴）
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行业数据
2026-07-13
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中国眼部保健品市场规模
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市场规模
2026-07-01
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2013-2025年中国老年人口占比及老年抚养比
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行业数据
2026-05-25
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表6、保健品相关政策涵盖注册、宣传、销售、入境四大方向
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消费需求：大类基础功能到更细分、多元。我国消费者对于保健品的功能不仅仅满足于维生素、蛋白粉等大类基础功能，更希望针对性的调节健康问题。根据CBNData 大数据，针对免疫调节、改善睡眠和骨骼营养的产品增速最高，而肠胃营养、口服美容和运动营养等产品是大多数年轻人的偏好。而在产品定位上，参照发达国家如日本市场，其对于保健品的需求挖掘精准到年龄区间、性别、职业、生理特征等，如朝日集团开发的“一本满足”能量棒定位于 30 岁左右处于事业打拼的男性，并将食用场景设定在加班傍晚，定位精准让产品一上市就迅速获得认可。
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保健品行业：乘变革之风探万亿蓝海-210629（41页）.pdf
老年人及年轻人对于保健品功能诉求情况
我国保健品行业发展历史梳理
金达威Doctor’sBestNMN系列产品对比
2015-2024E辅酶Q10需求增速高于供给
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2026-07-29
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