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妙可蓝多市占率持续提升
妙可蓝多市占率持续提升
行业数据
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所属报告：
食品饮料行业年度策略：白酒结构成长大众品类扬新帆-211223（52页）.pdf
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2024年妙可蓝多研发人员数量占比在乳企中处于较高
fCDkubPkvIEgfCDnoJTlj5HkurrlkZjmlbDph4/ljaDmr5TvvIgl77yJIHwKfC0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tfAp8IOaWsOS5s+S4miB8IDEuOCAgICAgICAgICAgIHwKfCDlpKnmtqbkubPkuJogfCAwLjggICAgICAgICAgICB8Cnwg5L+d5Yip6IKh5Lu9IHwgMS4wICAgICAgICAgICAgfAp8IOS4ieWFg+iCoeS7vSB8IDEuMCAgICAgICAgICAgIHwKfCDlhYnmmI7kubPkuJogfCAxLjIgICAgICAgICAgICB8Cnwg5p2O5a2Q5ZutIHwgNS4wICAgICAgICAgICAgfAp8IOWmmeWPr+iTneWkmiB8IDIuMyAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8mldpbmTjgIHkuJzmlrnor4HliLjnoJTnqbbmiYA=
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2024年妙可蓝多奶酪业务分产品收入占比
fCDljbPpo5/okKXlhbvns7vliJcgfCDlrrbluq3ppJDmoYzns7vliJcgfCDppJDppa7lt6XkuJrns7vliJcgfAp8LS0tLS0tLS0tLS18LS0tLS0tLS0tLS18LS0tLS0tLS0tLS18CnwgNTUlICAgICAgIHwgMTAlICAgICAgIHwgMzUlICAgICAgIHwKCui1hOaWmeadpea6kO+8muWGhemDqOaVsOaNrue7n+iuoQ==
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案例：妙可蓝多市占率逆袭
fCDlubTku70gfCDlppnlj6/ok53lpJogfCDnmb7lkInnpo8gfCDkuZDoip3niZsgfAp8LS0tLS0tfC0tLS0tLS0tfC0tLS0tLXwtLS0tLS18CnwgMjAxOCB8IDUlICAgICB8IDI4JSAgfCA4JSAgIHwKfCAyMDE5IHwgMTIlICAgIHwgMjYlICB8IDEzJSAgfAp8IDIwMjAgfCAyMSUgICAgfCAyNSUgIHwgNiUgICB8CnwgMjAyMSB8IDI5JSAgICB8IDI0JSAgfCA1JSAgIHwKCui1hOaWmeadpea6kO+8muasp+edv++8jOWkquW5s+a0i+ivgeWIuOeglOeptumZog==
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妙可蓝多即时营养系列收入占比高、毛利高
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fCDlubTku70gfCDnur/kuIrmlLblhaUgfCDnur/kuIrmlLblhaXljaDmr5QgfCDnur/kuIrmr5vliKnnjocgfCDnur/kuIvmr5vliKnnjocgfAp8LS0tLS0tfC0tLS0tLS0tfC0tLS0tLS0tLS18LS0tLS0tLS18LS0tLS0tLS18CnwgMjAxOCB8IDAuNSAgICB8IDEwJSAgICAgIHwgMyAgICAgIHwgMyAgICAgIHwKfCAyMDE5IHwgMSAgICAgIHwgMTUlICAgICAgfCAzLjUgICAgfCAzLjIgICAgfAp8IDIwMjAgfCAyICAgICAgfCAyMCUgICAgICB8IDQgICAgICB8IDMuNSAgICB8CnwgMjAyMSB8IDQuNSAgICB8IDMwJSAgICAgIHwgNSAgICAgIHwgMy44ICAgIHwKfCAyMDIyIHwgNiAgICAgIHwgNjAlICAgICAgfCA1LjUgICAgfCAzLjUgICAgfA==
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2018-2021年妙可蓝多奶酪棒在奶酪棒行业中的市占率平均每年提升10.9pct
fCDlubTku70gfCDlppnlj6/ok53lpJrlnKjlpbbpharmo5LooYzkuJrkuK3nmoTluILljaDnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMTggfCA4JSAgICAgICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMjEgfCA0MSUgICAgICAgICAgICAgICAgICAgICAgICAgfAoKCui1hOaWmeadpea6kO+8muWFrOWPuOWFrOWRiuOAgeWJjeeeu+S6p+S4mueglOeptumZouOAgeWbveazsOWQm+WuieivgeWIuOeglOeptg==
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2018-2021年妙可蓝多奶酪棒在奶酪棒行业中的市占率平均每年提升10.9pct
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妙可蓝多线上销售占比
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2015-2021年百吉福、妙可蓝多市占率情况
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全球药用级益生菌市场规模（百万美元）
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2026-07-30
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全球益生菌膳食补充剂市场规模及增速
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2026-07-30
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全球拥有AKK专利菌株的核心企业
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2026-07-30
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国产品牌占比持续提升，妙可蓝多跃升至第一。2018 年我国奶酪市场 TOP5均为国外品牌，其中排名前三的分别是法国的百吉福（28.3%）、乐芝牛（7.7%）和安佳（7.0%），国产品牌妙可蓝多仅凭借 3.9%的份额排名第六。随着国内消费者对国产品牌美誉度的提高以及妙可蓝多在渠道、产品、品牌等方面发力，妙可蓝多市占率 2019 年上升至 12.50%，排名第二；2020 年上升至 22.70%，与第一名百吉福仅相差 2.10pct。根据欧睿，2021 年妙可蓝多市占率达 27.7%，跻身行业第一，高于百吉福 3.3pct。
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食品饮料行业年度策略：白酒结构成长大众品类扬新帆-211223（52页）.pdf
重庆啤酒量价拆分
2021年啤酒板块提价梳理
各大啤酒企业2021年吨价表现(元/千升)
各大啤酒企业2021年销量表现(万千升)
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