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抖音2020年广告CPM假设测算
抖音2020年广告CPM假设测算
行业数据
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图片大小:116KB
图片尺寸:1771*954
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所属报告:
传媒行业内容电商专题报告之一:关于内容电商本质、价值和规模的思考-211227(43页).pdf
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相关数据
2024-2025年游戏应用CPM(全球)
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2024-2025年各国家和地区游戏应用CPM
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2024-2025年上半年各国家和地区金融类应用CPM
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2025-11-13
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2024-2025年上半年各金融类子类别应用CPM(全球)
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2025-11-13
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2023-2025年第1季度各地区电商应用CPM
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行业数据
2025-11-10
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2023-2025年第1季度各电商子类别应用CPM(全球)
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2025-11-10
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图表262023年底以来Meta广告CPM同比增速转正
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2025-04-01
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少,但参考巨量千川官方微信公众号的文章给出的服装类目直播间在不同阶段的参考指标(见图19),可以发现,一个理想的服饰电商直播间,成长期的 GPM应该达到 1500-3000,稳定期应该达到 3000-5000 元,我们认为,这些指标应该是参考了商家的实际案例,所以可以推断,在抖音的核心优势类目中(服饰),理想的直播间可以做到 3000元以上的 GPM,远高于我们上文测算的 800-900元的门槛。GPM会受各种因素影响(各流量漏斗的转化率、客单价等,见图 21),不同类目的产品会有较大差异,所以平台大盘实际的 GPM是多少仍有待进一步研究跟踪。
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