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社交是小酒馆消费者的头号目的
社交是小酒馆消费者的头号目的
行业数据
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所属报告：
海伦司-首次覆盖：以酒会友高性价比线下社交平台的引领者-220630（28页）.pdf
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图表22美伊冲突后美国消费者信心走低
fCDlubTku70gfCDnvo7lm73lr4bmrYfmoLnlpKflrabmtojotLnogIXkv6Hlv4PmjIfmlbAgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwKfCAyMDIyIHwgNDkuNTAgICAgICAgICAgICAgICAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJpXaW5kLCDlubPlronor4HliLjnoJTnqbbmiYA=
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行业数据
2026-07-14
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2026年手机消费者的媒介心智演进中的重点
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行业数据
2026-07-08
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2026年不同细分市场的消费者购买手机时的信息渠道和购买渠道
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行业数据
2026-07-08
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大小代表消费者购买手机时的渠道份额
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2026-07-08
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2026年手机消费者的媒介心智演进模型
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行业数据
2026-07-08
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2026年初至今消费者服务板块跑输大盘30.6个百分点
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行业数据
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2010年来中国消费者信心指数
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行业数据
2026-07-03
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提高消费者意识预计将推动沙特王国对可持续时
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行业数据
2026-07-01
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2026年消费者在喝什么？
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行业数据
2026-07-01
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图表5中国消费者信心指数
fCDml7bpl7QgICAgICAgfCDkuK3lm73mtojotLnogIXkv6Hlv4PmjIfmlbAgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLXwKfCAyMDE5LzAxICAgIHwgMTI1ICAgICAgICAgICAgICB8CnwgMjAyMC8wMSAgICB8IDEyNSAgICAgICAgICAgICAgfAp8IDIwMjEvMDEgICAgfCAxMjUgICAgICAgICAgICAgIHwKfCAyMDIyLzAxICAgIHwgMTIwICAgICAgICAgICAgICB8CnwgMjAyMy8wMSAgICB8IDg1ICAgICAgICAgICAgICAgfAp8IDIwMjQvMDEgICAgfCA4OCAgICAgICAgICAgICAgIHwKfCAyMDI1LzAxICAgIHwgODcgICAgICAgICAgICAgICB8CnwgMjAyNi8wMSAgICB8IDkwICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77yaV2luZO+8jOWNjuWIm+ivgeWIuA==
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行业数据
2026-07-01
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2025年上半年淘系平台面部精华油消费者成分偏好
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行业数据
2026-06-25
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Y2025消费者信心指数
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行业数据
2026-06-18
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图表：消费者购车决策因素（单位：%）
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行业数据
2026-06-18
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2023年宠物用品消费者购买类型
fCDotK3kubDnsbvlnosgICB8IOWNoOavlCAgICB8CnwtLS0tLS0tLS0tLS18LS0tLS0tLS0tfAp8IOa4hea0geaKpOeQhiAgIHwgNzkuMjAlICB8Cnwg5pyN6aWw5Ye66KGMICAgfCA1NC42MCUgIHwKfCDml6XnlKjlk4EgICAgIHwgNTIuOTAlICB8Cnwg5YW25LuW55So5ZOBICAgfCAyLjIwJSAgIHwKCui1hOaWmeadpea6kO+8muS6v+aspw==
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2026-06-18
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高性价比的线下社交平台，持续吸引年轻客流。据 NCBD 数据，小酒馆消费者的主要目的在于社交，而小酒馆的氛围、酒的味道和价格是其最为看重的因素。海伦司致力于为客户创造轻松的线下社交空间，一方面，采取具有东南亚艺术元素和中国少数民族风格的装潢和室内设计，营造温暖亲和的氛围；另一方面，环境适度喧闹，并以最小打扰为原则提供适度而有效率的服务，保障舒适自然的社交氛围。海伦司无入场费和最低消费，且提供优质且具性价比的产品组合，所有瓶装啤酒产品的售价均低于 10 元/瓶，与市场上同类产品相比具有明显的价格优势，如科罗娜和百威价格比 perry’s低 50%，比海雾里低 8%~28%；海伦司人均消费约 70 元，低于同类酒馆（perry’s 人均约 100 元）、远低于夜店（苏荷等酒吧人均约 300+元），贴合年轻客群的消费能力，持续吸引大量客流。
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海伦司-首次覆盖：以酒会友高性价比线下社交平台的引领者-220630（28页）.pdf
海伦司成熟门店的单店模型（分线级）
可比餐企成熟的单店模型
公司提供优质且具性价比的产品组合
酒馆业态多元化
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