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所属报告：

喜临门-公司深度报告：多品牌联动线上线下渠道快速发展-240226（21页）.pdf

打包全文图表

(2)多举措促进家居消费潜力。一方面，国家相关部门出台多项政策刺激家居消费需求。2023 年 7 月 12 日，商务部会同国家发展改革委、工业和信息化部、住房城乡建设部、市场监管总局等 12部门印发了《关于促进家居消费的若干措施》，提出从大力提升供给质量、积极创新消费场景、有效改善消费条件、着力优化消费环境等四个方面若干具体措施促进家居消费。9 月 1 日，商务部发布《关于组织开展“家居换新消费季”活动的通知》，提出于 2023 年 9-12 月在全国范围内组织开展“家居焕新消费季”活动；广泛动员行业协会、家居卖场、家居产品和家装企业、电商平台、金融机构、新闻媒体喜临门（603008）深度报告等各方积极参与，统筹城乡，线上线下联动，丰富家居消费场景，提升家居消费供给，营造浓厚消费氛围。另一方面，出台多项措施促进家居行业做大做强。2023 年 7 月 19日，工信部、国家发改委和商务部联合发布《轻工业稳增长工作方案（2023-2024 年）》，提出实施家居产业高质量发展行动方案，开展智能家居互联互通发展行动，强化标准引领和平台建设，促进家用电器、家具、五金制品、照明电器等行业融合发展；推广柔性化生产、个性化定制、全屋定制等新模式。2022 年 8 月，工信部、住建部等四部门联合发布《推进家居产业高质量发展行动方案》，提出到 2025 年，目标培育 50 个左右知名品牌、10 个家居生态品牌，建立 500 家智能家居体验中心，培育 15 个高水平特色产业集群，通过高质量的供给促进家居品牌的高品质消费。

政策法规原图定位