choices. Norway saw an increase in nights (8.3%), while Latvia (24.7%), Slovenia (8.8%) and Finland (8.1%) all recorded significant growth in visits, reflecting their ability to act as substitute destinations for lceland while (2.0%) and Germany (-2.2%) collectively account for around 60% of US arrivals to Europe and, apart from Germany, some recovery in late 2025 and early 2026. US arrivals to Cyprus (27.1%), Malta (17.4%), and Luxembourg (10.6%) rose quickly, with momentum extending beyond the summer peak (June-August). These markets still represent a small share of total American trips taken US visitors, including campaigns launched in mid-2024, appeared to pay off despite uncertainty in the US market. In Greece, arrivals were up 2.0% overall, despite growth easing since the summer peak. Given Greece's pronounced visitors, even a 2.o% rise translates into a significant number of additional travellers.