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教育成本足够低大商模式也可以成就领导品牌
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所属报告：
食品饮料行业次高端白酒渠道专题：铢积寸累势如破竹-210812（41页）.pdf
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图6、2026年后，市场对四大超算商资本开支规模的预期大幅跳升
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市场规模
2026-07-22
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东南亚电商GMV：三大电商平台市占率超90%（单位：十亿美元）
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竞争格局
2026-07-21
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全球主要半导体厂商CAPEX同比增速vs五大设备商总市值相对于SOX的超额表现（截至CY26/7/2）
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行业数据
2026-07-08
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2024-2026年，全球前九大云服务提供商资本开支持续抬升
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行业数据
2026-07-03
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图表252024—2025年前六大低轨商业通信卫星
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行业数据
2026-07-01
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2011-2014年两大零售商对于蓝挚销售额占比
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行业数据
2026-06-26
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图表5三大运营商2026年资本开支投向对比
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行业数据
2026-06-15
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2021-2026Q1三大运营商H股归母净利润情况（亿元，%）
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行业数据
2026-06-12
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2025年三大运营商第二曲线业务收入情
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行业数据
2026-06-12
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2025年三大运营商第二曲线业务发展概
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行业数据
2026-06-12
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2020年以来三大运营商H股股息率及股价表现
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2026-06-12
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三大运营商2020-2025年派息率情况
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行业数据
2026-06-12
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三大运营商移动ARPU（元）
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行业数据
2026-06-12
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2021-2026F三大运营商资本开支情况
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行业数据
2026-06-12
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2021-2026Q1三大运营商H股营业收入情况（亿元，%）
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2026-06-12
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基于自然动销量的差异，次高端白酒形成不同的渠道模式。川贵酒由于本身自然销量规模较大，基本采用的是在区域内寻找大商，通过返利的模式来激励经销商完成销售任务。这种模式的优点在于市场布局快，成本低，但问题在于企业不具备深度开发市场的能力，遇到市场阻力增长就基本停滞。而区域性白酒由于市场基础相对较差，产品经营阻力更大，很难吸引优质经销商的加入，产品依托自然动销规模极小。因此只能建立自己庞大销售团队，投入大量的销售费用，在终端和消费者端投入大量费用做用户培育。这种模式虽然成本高，时间长，但最终动销极限更大。
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