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我国酒店行业经历四阶段发展
我国酒店行业经历四阶段发展
行业数据
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所属报告：
锦江酒店-拓店强势积极整合酒店龙头再出发-220401（39页）.pdf
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连锁酒店头部集中，格局稳固。我国虽连锁化率相对较低，但连锁酒店中头部集中。根据中国饭店协会，按照客房数量计算，2020 年锦江集团客房数量达到 87.3 万家，在连锁酒店中市占率达到 15.3%，华住集团、首旅如家客房数量分别达到 53.7/41.5 万家，市占率分别为 9.4%、7.3%。连锁酒店中 CR3、CR5 分别为 32.0%、39.9%。头部相对集中、格局稳固。
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锦江酒店-拓店强势积极整合酒店龙头再出发-220401（39页）.pdf
截至2019年，我国酒店连锁化率（客房数量计）显著较低
客房数量亦维持稳步增长，疫情下有所出清
我国酒店数量稳步增长，疫情下有所出清
对标华住，未来费用优化仍有空间
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