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图表73阅文集团MAU、ARPPU情况
图表73阅文集团MAU、ARPPU情况
行业数据
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图片格式：PNG
图片大小：59KB
图片尺寸：995*782
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所属报告：
数字阅读行业深度研究报告：免费阅读App是用户争夺还是行业增量？（39页）.pdf
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2016-2025Spotify广告MAU
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2026年一季度汽车资讯MAU榜单
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行业数据
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产品ARPPU与付费率对比（按商业模式分层）
fCDkuqflk4EgICB8IEFSUFBVIHwg5LuY6LS5546HIHwKfC0tLS0tLS0tfC0tLS0tLS18LS0tLS0tLS18CnwgTUlDTyAgIHwgMTk1MCAgfCAwLjAxOCAgfAp8IEJJR08gICB8IDE4MDAgIHwgMC4wMDUgIHwKfCBTVUdPICAgfCA1MjAgICB8IDAuMDkgICB8CnwgU291bCAgIHwgMzIwICAgfCAwLjA2NSAgfAp8IFRvcFRvcCB8IDM1MCAgIHwgMC4wMyAgIHwKfCBZYWxsYSAgfCAyMDAgICB8IDAuMDAzICB8CgrotYTmlpnmnaXmupDvvJrlkITlhazlj7jlubTmiqXlj4rmi5vogqHor7TmmI7kuabvvIzkuJzljJfor4HliLjmlbTnkIYv5rWL566X
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商业模式
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Soul付费率及ARPPU（2022-2025前8M）
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行业数据
2026-05-19
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国内三家平台（虎牙、SOGP、Soul）MAU量级对比（单位：万人，2022-2024
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行业数据
2026-05-19
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图表6哔哩哔哩2018-2025年MAU及增速
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行业数据
2026-04-20
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图表35《原神》位列2022年全球PC端游戏MAU第
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行业数据
2026-04-20
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图表95TapTap国内月均MAU走势
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行业数据
2026-04-10
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图表96TapTap国内单MAU广告收入走势
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行业数据
2026-04-10
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巴西：ifood市占率90%，MAU增速在低个位数水平
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竞争格局
2026-04-09
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全球益生菌膳食补充剂市场规模及增速
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全球拥有AKK专利菌株的核心企业
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长期来看，行业付费率仍处于较低水平，实际上国民付费意愿也是在逐步增强的，随着政策、技术层面打击盗版图书的力度加大，预期数字阅读行业的版权将会愈发正规化，贴吧、网盘和小网站等主要传播渠道将得到遏制，盗版用户阅读途径减少；行业龙头近期开始全面打造声书生态，其付费率更高，将助力付费率回升。最终来看，免费模式扩大了数字阅读市场的总体变现规模，和付费模式互补，做大了行业蛋糕。当前市场对免费阅读 APP 对阅文造成的影响产生过度担忧，我们认为对阅文集团付费影响较大的主要为小说内容本身。随着 Q3 审核调整后的小说陆续上架，公司用户付费情况或将有所好转。
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数字阅读行业深度研究报告：免费阅读App是用户争夺还是行业增量？（39页）.pdf
图表9数字阅读用户地域分布（万）
图表8数字阅读行业变化
图表74付费率情况
图表73阅文集团MAU、ARPPU情况
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2026-07-29
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