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抖音快手广告点击率指数对比
抖音快手广告点击率指数对比
行业数据
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图片格式：PNG
图片大小：120KB
图片尺寸：1201*766
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
所属报告：
快手-广告+电商双轮驱动降本增效盈利水平提升-220626（31页）.pdf
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行业数据
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行业数据
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2021-07-29
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价格相近下，SHEIN精美模特精修照有利于提高点击率与转化率，促进冲动消费
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2021-07-28
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1.5 倍。根据国金指数，快手在广告加载率和广告点击率上均处于提升趋势，短期来看，加载率受到需求端的影响提升有所承压，但是在广告点击率方面，虽然快手的广告点击率指数与抖音仍有差距，但是差距处于缩小趋势，从 19 年的 2.3 倍缩小至 1.5 倍，我们认为随着后续用户标签更加清晰的情况下，快手点击率有望进一步提升，由此也能够吸引更多广告主。
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快手-广告+电商双轮驱动降本增效盈利水平提升-220626（31页）.pdf
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