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京东618猫干粮榜：皇家稳居榜首，蓝氏升至第3

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2026年京东618猫干粮品牌榜，皇家连续三年位居第1，麦富迪连续两年第2，蓝氏从第5升至第3（↑2），弗列加特从第8升至第6（↑2），领先新上榜第8。狗干粮榜皇家从第2升至第1，蓝氏从第8升至第6（↑2），比乐新上榜第10。数据来源：京东、申万宏源研究

京东618猫干粮品牌榜（2024-2026年）
排名	2024	2025	2026	26变化
1	皇家	皇家	皇家	→
2	渴望	麦富迪	麦富迪	→
3	网易严选	网易严选	蓝氏	↑2
4	麦富迪	渴望	渴望	→
5	蓝氏	蓝氏	网易严选	↓2
6	天然百利	天然百利	弗列加特	↑2
7	爱肯拿	爱肯拿	爱肯拿	→
8	素力高	弗列加特	领先	新增
9	冠能	诚实一口	冠能	↑1
10	卫仕	冠能	素力高	新增

京东618狗干粮品牌榜（2024-2026年）
排名	2024	2025	2026	26变化
1	伯纳天纯	皇家	皇家	→
2	麦富迪	麦富迪	伯纳天纯	↑1
3	皇家	伯纳天纯	麦富迪	↓1
4	渴望	疯狂小狗	疯狂小狗	→
5	比乐	爱肯拿	渴望	↑1
6	网易严选	渴望	蓝氏	↑2
7	疯狂小狗	网易严选	爱肯拿	↓2
8	冠能	蓝氏	网易严选	↓1
9	爱肯拿	冠能	冠能	→
10	海洋之星	凯锐思	比乐	新增

数据来源：京东、申万宏源研究

从2024-2026年京东618猫干粮及狗干粮品牌榜的变化来看，可以提炼出三个关键判断：
皇家猫干粮统治力稳固。皇家连续三年位居猫干粮第1，2026年同时在狗干粮榜从第2升至第1，实现双榜榜首。皇家凭借处方粮和分阶段喂养产品线在京东平台占据绝对优势。
国产品牌排名持续提升。猫干粮榜中，蓝氏从第5升至第3（↑2），弗列加特从第8升至第6（↑2），领先新上榜第8。狗干粮榜中，蓝氏从第8升至第6（↑2）。国产品牌在京东平台排名提升趋势明显。
新兴品牌进入Top10。猫干粮榜中领先和素力高为2026年新上榜品牌，狗干粮榜中比乐新上榜第10。京东宠物Top10榜单持续有新鲜血液加入，品牌竞争格局仍处于动态变化中。