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所属报告：
知乎-高质量问答社区十年沉淀加速奔跑-210908（27页）.pdf
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行业数据
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行业数据
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YoHo月活及单用户使用时间
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行业数据
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SUGO月活及单用户使用时间
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行业数据
2025-05-26
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TopTop月活及单用户使用时间
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行业数据
2025-05-26
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《Alice'sDream：MergeIsland》月活及单用户使用时间
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行业数据
2025-05-26
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MICO月活及单用户使用时间
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行业数据
2025-05-26
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单用户月平均收入（元）
fCDlubTku70gfCDljZXnlKjmiLfmnIjlubPlnYfmlLblhaXvvIjlhYPvvIkgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMjEgfCAyNTAwICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMjIgfCAyODAwICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMjMgfCAzNTAwICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMjQgfCA0MDAwICAgICAgICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77yaV2luZO+8jOm6pumrmOivgeWIuOeglOeptuWPkeWxlemDqA==
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行业数据
2025-04-21
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Character.AI安卓端单用户日均访问时长更高（单位：分钟）
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行业数据
2024-06-18
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21Q1-23Q4公司分地区单用户平均收入（美元）
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其它
2024-05-20
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21Q1-23Q4公司单用户平均收入
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其它
2024-05-20
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哔哩哔哩18Q1-23Q4单用户日均时长推移
fCDml6XmnJ8gfCBC56uZ55So5oi35Lq65Z2H5Y2V5pel5pe26ZW/77yI5YiG6ZKf77yJIHwgWW9ZIHwKfC0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tfAp8IDE4UTEgfCA4MCAgICAgICAgICAgICAgICAgICAgICAgIHwgMjAlICB8CnwgMThRMiB8IDg1ICAgICAgICAgICAgICAgICAgICAgICAgfCAxNSUgIHwKfCAxOFEzIHwgOTAgICAgICAgICAgICAgICAgICAgICAgICB8IDEwJSAgfAp8IDE4UTQgfCA5NSAgICAgICAgICAgICAgICAgICAgICAgIHwgNSUgICB8CnwgMTlRMSB8IDEwMCAgICAgICAgICAgICAgICAgICAgICAgfCAwJSAgIHwKfCAxOVEyIHwgMTA1ICAgICAgICAgICAgICAgICAgICAgICB8IC01JSAgfAp8IDE5UTMgfCAxMTAgICAgICAgICAgICAgICAgICAgICAgIHwgLTEwJSB8CnwgMTlRNCB8IDExNSAgICAgICAgICAgICAgICAgICAgICAgfCAtMTUlIHwKfCAyMFExIHwgMTIwICAgICAgICAgICAgICAgICAgICAgICB8IC0yMCUgfAp8IDIwUTIgfCAxMjUgICAgICAgICAgICAgICAgICAgICAgIHwgLTI1JSB8CnwgMjBRMyB8IDEzMCAgICAgICAgICAgICAgICAgICAgICAgfCAtMzAlIHwKfCAyMFE0IHwgMTM1ICAgICAgICAgICAgICAgICAgICAgICB8IC0zNSUgfAp8IDIxUTEgfCAxNDAgICAgICAgICAgICAgICAgICAgICAgIHwgLTQwJSB8CnwgMjFRMiB8IDE0NSAgICAgICAgICAgICAgICAgICAgICAgfCAtNDUlIHwKfCAyMVEzIHwgMTUwICAgICAgICAgICAgICAgICAgICAgICB8IC01MCUgfAp8IDIxUTQgfCAxNTUgICAgICAgICAgICAgICAgICAgICAgIHwgLTU1JSB8CnwgMjJRMSB8IDE2MCAgICAgICAgICAgICAgICAgICAgICAgfCAtNjAlIHwKfCAyMlEyIHwgMTY1ICAgICAgICAgICAgICAgICAgICAgICB8IC02MCUgfAp8IDIyUTMgfCAxNzAgICAgICAgICAgICAgICAgICAgICAgIHwgLTYwJSB8CnwgMjJRNCB8IDE3NSAgICAgICAgICAgICAgICAgICAgICAgfCAtNjAlIHwKfCAyM1ExIHwgMTgwICAgICAgICAgICAgICAgICAgICAgICB8IC02MCUgfAp8IDIzUTIgfCAxODUgICAgICAgICAgICAgICAgICAgICAgIHwgLTYwJSB8CnwgMjNRMyB8IDE5MCAgICAgICAgICAgICAgICAgICAgICAgfCAtNjAlIHwKCui1hOaWmeadpea6kO+8muWFrOWPuOi0ouaKpe+8jOW5v+WPkeivgeWIuOWPkeWxleeglOeptuS4reW/gw==
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其它
2024-05-20
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抖音文旅下单用户城市分布（2023年1-9月）
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其它
2024-03-22
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图23.2018-2022年小米MIUI月活跃用户、广告收入、单用户广告价值
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2023-12-15
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用户规模和 ARPU 驱动下，广告收入仍有增长空间。2019 至 2020 年，知乎的广告营收实现了 46%的增长，但年广告 ARPU 只增长了 2%，反映出当前知乎的广告业务主要由用户规模驱动。我们认为知乎的单用户广告收入仍有一定提升空间，随着用户规模进一步增加，更多优质广告主将选择在知乎投放广告，结合广告变现效率的加速提升，ARPU 值将进一步提升，从而驱动广告收入的增长。参考 B 站，用户持续增长使平台价值得到认可，单用户广告收入也开始提升。
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知乎-高质量问答社区十年沉淀加速奔跑-210908（27页）.pdf
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知乎MAU预测（百万，%）
各平台连续包月会员套餐价格及2020年会员ARPPU（元/月）
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