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蜜雪冰城不同店型情况
蜜雪冰城不同店型情况
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所属报告：
蜜雪集团-港股公司研究报告-1美元传奇：供应链革新成就全球现饮龙头-250421（66页）.pdf
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图4-112021—2025年蜜雪冰城全球门店数量变化趋势
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自研数据
2026-01-29
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蜜雪冰城是国内现制茶饮龙头
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行业数据
2026-01-28
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蜜雪冰城在国内门店数遥遥领先
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行业数据
2026-01-28
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蜜雪集团拥有全方位供应链体系
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行业数据
2026-01-28
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蜜雪冰城拥有五大生产基地（截至2024年9月30日）
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行业数据
2026-01-28
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蜜雪冰城采购规模大，议价能力强
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市场规模
2026-01-28
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蜜雪集团成长飞轮核心靠规模效应
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市场规模
2026-01-28
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蜜雪冰城在国内平价茶饮市占率超过50%（按
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竞争格局
2026-01-28
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蜜雪冰城更多布局下沉市场（%）
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行业数据
2025-12-08
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2021-2025H1蜜雪冰城加盟商毛开和净开店数量（家）
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2025-11-21
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2021-2025H1蜜雪冰城海外门店收入情况及增速
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2025-11-21
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2021-2025H1蜜雪/古茗/茶百道/沪上阿姨加盟商带店率
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2025-11-21
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2021-2025H1蜜雪冰城加盟商数量（个）及增速
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2025-11-21
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2021-2025H1蜜雪冰城内地门店总数（家）及增速
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2025-11-21
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2021-2025H1蜜雪冰城海外门店数量（家）及增速
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2025-11-21
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空间布景统一，店型多元化，满足加盟商不同选址要求，提升门店网络穿透力。蜜雪冰城选址注重交通便利性、客群吻合度及租金性价比，密集分布在学校周边、街边拐角路口、 商场附近 等人流密集区。门店层面，空间设计、布局高 度标准化，皆以红白两色为主题，醒目位置印有雪王 logo。此外，公司根据当地社区、商业环境及消费场景延伸出多元店型，包含标准堂食店、标准档口店、旗舰店、集装箱、特装店、主题店等 6 种店型，但皆为 100㎡以下的小店。加盟商可根据具体场地情况进行调整，满足多样化场景选址要求，有利于优化门店穿透力，布局更广的特殊点位场景和更深的下沉市场。
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蜜雪集团-港股公司研究报告-1美元传奇：供应链革新成就全球现饮龙头-250421（66页）.pdf
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