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养猫群体“移动购物”APP使用情况
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所属报告：
萌宠经济背后的故事：“爱我还是它”千禧一代单身贵族新时尚（36页）.pdf
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2026-06-24
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2026年3月国内TOP10AI原生APP
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2026-06-18
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2026-06-18
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2026年3月月活用户规模TOP10原生AI助手APP
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②只要“它”过的好，“猫奴”没有体现出特别的买买买热情。既然养猫群体更喜欢室内活动，那么是否对在家买买买也有特别的热情呢？根据我们追踪的数据看来，并没有这样的情况。在“移动购物 APP 使用次数”上，普通用户 4.1 次，养猫用户 3.3 次，比普通用户还少；而在移动购物 APP使用时长上，普通用户 9.6 分钟，养猫用户 11.4 分钟，差别也并不是特别大。国金证券消费中心认为，虽然热衷室内活动，但养猫群体没有体现出对于购物特别的热情，养猫群体在线上消费，希望让自己的猫过的更好，但是对于自身，更多的愉悦和满足可能是来自精神上的。
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萌宠经济背后的故事：“爱我还是它”千禧一代单身贵族新时尚（36页）.pdf
养宠物的最大原因：情感寄托
宠物在养宠家庭中的角色担当
中国出生人口，2018年创20年来新低
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