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OEM贴牌模式+买断经营模式，快速占领市场
OEM贴牌模式+买断经营模式，快速占领市场
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所属报告：
五粮液-锐意变革成果显著开启经营正循环-220217（31页）.pdf
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相关数据
2024年全球燃气轮机OEM竞争格局
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竞争格局
2026-07-10
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全球燃气轮机OEM份额（装机容量口径）
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竞争格局
2026-07-08
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服务器OEM商2024Q4-2026Q1存货（亿元）维持高位
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行业数据
2026-05-13
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图表1982023年燃气轮机OEM市场份额
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2026-04-23
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Exhibit 4： S&P 2026 LVP growth revision by OEM (MoM)
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行业数据
2026-04-22
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附件11：按OEM划分的S&PLVP估计：与上个月估计离子对的增长和修订（2026年第二季度及全年预估）
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行业数据
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展览34：标准普尔2026年LVP增长修正按OEM（环比）
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行业数据
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Exhibit 34： S&P 2026 LVP growth revision by OEM (MoM)
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行业数据
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Exhibit 13： S&P 2026 LVP growth revision by OEM (MoM)
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行业数据
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Exhibit 35： S&P 2026 LVP growth estimates by OEM (YoY)
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行业数据
2026-04-22
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S&P 2026 LVP growth estimates by OEM (YoY)
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全球汽车零部件与全球OEM相对利润率及表现（2011–2026）
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展览73：全球汽车零部件与全球OEM（100=-1Y）
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1994 年，公司推出 OEM 贴牌模式和买断经营模式，行业龙头地位稳固。OEM 模式下，五粮液为五粮醇、金六福、浏阳河等其他品牌进行加工生产、授权贴牌，快速消化浓香技艺带来的过剩中低端产能，贴牌产品销售表现亮眼，成为公司营收新增长点。结合经销总代买断经营模式，让实力较强的大商掌握定价权，全权代理负责区域内的产品销售及市场拓展。依靠大商在区域的强势资源，五粮液以较低成本占领市场，快速跑马圈地。1996-2000 年，公司营收、利润大幅领先可比公司，四年间营收 CAGR 达 32%，利润 CAGR 为 31%，五粮液进入快速发展阶段。
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五粮液-锐意变革成果显著开启经营正循环-220217（31页）.pdf
五粮液品牌价值实现跨越式提升
浓香白酒市场主要品牌
90年代，五粮液多次大规模扩产
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