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Nike代表团人员访华
Nike代表团人员访华
行业数据
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所属报告：
纺服行业运动鞋制造商：成全品牌成就自我-221108（67页）.pdf
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2025/6-2025/8，Nike销售及一般行政管理费
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行业数据
2025-12-22
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2025/6-2025/8，Nike品牌鞋类营收占65.2%
fCDlraPluqYgICAgIHwg6Z6L57G75Y2g5q+UIHwg5pyN6KOF5Y2g5q+UIHwg6KOF5aSH5Y2g5q+UIHwKfC0tLS0tLS0tLS18LS0tLS0tLS0tLXwtLS0tLS0tLS0tfC0tLS0tLS0tLS18CnwgRlkyM1ExICAgfCA2OCUgICAgICB8IDI4JSAgICAgIHwgNCUgICAgICAgfAp8IEZZMjNRMiAgIHwgNjglICAgICAgfCAyOSUgICAgICB8IDMlICAgICAgIHwKfCBGWTIzUTMgICB8IDY5JSAgICAgIHwgMjglICAgICAgfCAzJSAgICAgICB8CnwgRlkyM1E0ICAgfCA3MCUgICAgICB8IDI3JSAgICAgIHwgMyUgICAgICAgfAp8IEZZMjRRMSAgIHwgNjklICAgICAgfCAyOCUgICAgICB8IDMlICAgICAgIHwKfCBGWTI0UTIgICB8IDY5JSAgICAgIHwgMjglICAgICAgfCAzJSAgICAgICB8CnwgRlkyNFEzICAgfCA2OSUgICAgICB8IDI4JSAgICAgIHwgMyUgICAgICAgfAp8IEZZMjRRNCAgIHwgNjklICAgICAgfCAyOCUgICAgICB8IDMlICAgICAgIHwKfCBGWTI1UTEgICB8IDY3JSAgICAgIHwgMzAlICAgICAgfCAzJSAgICAgICB8CnwgRlkyNVEyICAgfCA2NSUgICAgICB8IDMyJSAgICAgIHwgMyUgICAgICAgfAp8IEZZMjVRMyAgIHwgNjclICAgICAgfCAzMSUgICAgICB8IDIlICAgICAgIHwKfCBGWTI1UTQgICB8IDY4JSAgICAgIHwgMzAlICAgICAgfCAyJSAgICAgICB8CnwgRlkyNlExICAgfCA2NS4yJSAgICB8IDI5LjIlICAgIHwgNS41JSAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5YWs5Y+45YWs5ZGK77yM55Sz5LiH5a6P5rqQ56CU56m2
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行业数据
2025-12-22
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2025/6-2025/8，Nike在北美营收占比最高
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行业数据
2025-12-22
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2025/6-2025/8，Nike归母净利润同比-30.8%
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行业数据
2025-12-22
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2025/6-2025/8，Nike鞋类营收小幅下滑
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行业数据
2025-12-22
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2025/6-2025/8，Nike营收同比+1.1%
fCDlraPluqYgICAgICAgfCDokKXkuJrmlLblhaXvvIjkur/nvo7lhYPvvIkgfCDokKXkuJrmlLblhaVZb1kgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLXwKfCBGWTIzUTEgICAgIHwgMTI4ICAgICAgICAgICAgICAgfCA2MCUgICAgICAgICB8CnwgRlkyM1EyICAgICB8IDEzNSAgICAgICAgICAgICAgIHwgOTUlICAgICAgICAgfAp8IEZZMjNRMyAgICAgfCAxMjUgICAgICAgICAgICAgICB8IDgwJSAgICAgICAgIHwKfCBGWTIzUTQgICAgIHwgMTMwICAgICAgICAgICAgICAgfCA2NSUgICAgICAgICB8CnwgRlkyNFExICAgICB8IDEzMiAgICAgICAgICAgICAgIHwgNTUlICAgICAgICAgfAp8IEZZMjRRMiAgICAgfCAxMzUgICAgICAgICAgICAgICB8IDUwJSAgICAgICAgIHwKfCBGWTI0UTMgICAgIHwgMTI3ICAgICAgICAgICAgICAgfCA0OCUgICAgICAgICB8CnwgRlkyNFE0ICAgICB8IDEyOSAgICAgICAgICAgICAgIHwgNDUlICAgICAgICAgfAp8IEZZMjVRMSAgICAgfCAxMTggICAgICAgICAgICAgICB8IC0xMCUgICAgICAgIHwKfCBGWTI1UTIgICAgIHwgMTI2ICAgICAgICAgICAgICAgfCAtNSUgICAgICAgICB8CnwgRlkyNVEzICAgICB8IDExNCAgICAgICAgICAgICAgIHwgLTglICAgICAgICAgfAp8IEZZMjVRNCAgICAgfCAxMTIgICAgICAgICAgICAgICB8IC0xNSUgICAgICAgIHwKfCBGWTI2UTEgICAgIHwgMTIwICAgICAgICAgICAgICAgfCA1MyUgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlhazlkYrvvIznlLPkuIflro/mupDnoJTnqbbvvJvms6jvvJpGWTI2UTEg5Li6
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行业数据
2025-12-22
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2025/6-2025/8，Nike大中华区营收同比下滑
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行业数据
2025-12-22
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品牌方曾尝试供应链本地化：1980年Nike曾作为第一家外资鞋企与天津、上海国营企业合资设厂。Reebok也曾采取供应链本地化策略，关闭台韩开发中心及办公室，直接将技术和管理人员分配至中国大陆工厂。Nike本地化策略失败的原因：1）产品质量不达标，产量有限，不良率远高于当时Nike对下游合作厂商要求的第一年低于5%，其后低于3%的标准；2）模具开发和运输时间也远落后于台韩，当时中国台湾/中国大陆模具开发时间为4个月/8个月，中国台湾/上海到美国的运输时间为20-25天/35-40天。
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