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OFO、摩拜MAU对比，18年11月摩拜MAU反超OFO
OFO、摩拜MAU对比，18年11月摩拜MAU反超OFO
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美团点评-聚焦本地生活服务打造生态闭环（24页）.pdf
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AI研发工具赛道MAU（月活跃用户规模）半年度变化
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2026-07-29
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AI聊天机器人赛道MAU（月活跃用户规模）半年度变化
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AI写作MAU（月活跃用户规模）半年度变化
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2026-07-29
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全球主要OTA平台4月MAU出现明显增速放缓
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行业数据
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2016-2025Spotify广告MAU
fCDlubTku70gfCBNQVXvvIjkur/kurrvvIkgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS18CnwgMjAxNiB8IDAuOCAgICAgICAgIHwKfCAyMDE3IHwgMC45NSAgICAgICAgfAp8IDIwMTggfCAxLjIgICAgICAgICB8CnwgMjAxOSB8IDEuNTUgICAgICAgIHwKfCAyMDIwIHwgMi4wICAgICAgICAgfAp8IDIwMjEgfCAyLjM1ICAgICAgICB8CnwgMjAyMiB8IDIuOTUgICAgICAgIHwKfCAyMDIzIHwgMy44ICAgICAgICAgfAp8IDIwMjQgfCA0LjI1ICAgICAgICB8CnwgMjAyNSB8IDQuNzUgICAgICAgIHwKCui1hOaWmeadpea6kO+8muWFrOWPuOWFrOWRiu+8jOS4reazsOivgeWIuOeglOeptuaJgA==
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2026年一季度汽车资讯MAU榜单
fCDlubPlj7DlkI3np7AgICAgICAgfCDlraPlnYdNQVXvvIjkuIfvvIkgfAp8LS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLXwKfCDmsb3ovabkuYvlrrYgICAgICAgfCA2MzM5LjYgICAgICAgfAp8IOaHgui9puW4nSAgICAgICAgIHwgMzc2Ny43ICAgICAgIHwKfCDmmJPovaYgICAgICAgICAgIHwgMjgzNC42ICAgICAgIHwKfCDmmJPovabmsb3ovabmiqXku7cgICB8IDEzNzUuMyAgICAgICB8Cnwg5rG96L2m5oql5Lu3ICAgICAgIHwgNDcuOCAgICAgICAgIHwKCui1hOaWmeadpea6kO+8mjIwMjblubTkuIDlraPluqbmsb3ovabotYTorq9NQVXmppzljZXvvIjlm77ooajmlbDmja7vvIk=
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2026-05-25
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国内三家平台（虎牙、SOGP、Soul）MAU量级对比（单位：万人，2022-2024
fCDlubPlj7AgICB8IDIwMjLvvIjkuIfkurrvvIkgfCAyMDIz77yI5LiH5Lq677yJIHwgMjAyNO+8iOS4h+S6uu+8iSB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLXwKfCDomY7niZkgICB8IDg1MDAgICAgICAgICB8IDg1MDAgICAgICAgICB8IDg0MDAgICAgICAgICB8CnwgU09HUCAgIHwgNTEwMCAgICAgICAgIHwgNDgwMCAgICAgICAgIHwgMzYwMCAgICAgICAgIHwKfCBTb3VsICAgfCAzMDAwICAgICAgICAgfCAyNzAwICAgICAgICAgfCAyNzAwICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5ZCE5YWs5Y+45YWs5ZGK5Y+K5oub6IKh6K+05piO5Lmm77yM5Lic5YyX6K+B5Yi45pW055CG
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图表6哔哩哔哩2018-2025年MAU及增速
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图表35《原神》位列2022年全球PC端游戏MAU第
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图表95TapTap国内月均MAU走势
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行业数据
2026-04-10
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图表96TapTap国内单MAU广告收入走势
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2026-04-10
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收购摩拜进军出行业务，高频流量降低获客成本。①短期而言，并表摩拜毛利受设备折旧拖累。2018 年 4 月，美团全资收购摩拜单车，推动 2018Q3 新业务部门营收增长 471%。但与营收增长同时而来的是摩拜的巨额亏损。2018Q3 单季度新业务部门毛利亏近 13 亿元，除了试点网约车大力投入司机成本，主要受摩拜单车折旧成本拖累。摩拜 2018 年年初至 4 月底为止单月单车折旧成本高达 3.96 亿元。短期而言，美团点评账面利润将受摩拜 PPE 折旧影响持续承压。②长期高频流量价值凸显，交叉销售构建闭环生态社区。截止至 2018 年 4 月底，在四个月内，摩拜累计骑乘次数达 26000 万次，出行属于高频流量，为平台获取用户出行数据、以及和其他业务交叉销售互相导流起到积极助推作用。竞争格局方面，OFO 与摩拜 2017-2018MAU 相近，平分市场。OFO 受 8 月与上海凤凰债务纠纷影响月活显著下降，11 月摩拜 MAU 反超 OFO。
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