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妙可蓝多市占率超越百吉福
妙可蓝多市占率超越百吉福
行业数据
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所属报告：
妙可蓝多-公司深度报告：长坡厚雪好赛道勇立潮头始争先-220506（41页）.pdf
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fCDml7bpl7QgfCDln7rnq4vnpo/ooYDliLblk4HlnKjljJfnvo7plIDllK7pop3vvIjnmb7kuIfmrKflhYPvvIkgfCB5b3kgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfC0tLS0tLXwKfCAxOFExIHwgNTAwICAgICAgICAgICAgICAgICAgICAgICAgIHwgLSAgICB8CnwgMThRMiB8IDYwMCAgICAgICAgICAgICAgICAgICAgICAgICB8IC0gICAgfAp8IDE4UTMgfCA2MDAgICAgICAgICAgICAgICAgICAgICAgICAgfCAtICAgIHwKfCAxOFE0IHwgNzAwICAgICAgICAgICAgICAgICAgICAgICAgIHwgLSAgICB8CnwgMTlRMSB8IDY1MCAgICAgICAgICAgICAgICAgICAgICAgICB8IC0gICAgfAp8IDE5UTIgfCA3MDAgICAgICAgICAgICAgICAgICAgICAgICAgfCAtICAgIHwKfCAxOVEzIHwgNjUwICAgICAgICAgICAgICAgICAgICAgICAgIHwgLSAgICB8CnwgMTlRNCB8IDc1MCAgICAgICAgICAgICAgICAgICAgICAgICB8IC0gICAgfAp8IDIwUTEgfCA3MDAgICAgICAgICAgICAgICAgICAgICAgICAgfCAtICAgIHwKfCAyMFEyIHwgNzUwICAgICAgICAgICAgICAgICAgICAgICAgIHwgLSAgICB8CnwgMjBRMyB8IDcwMCAgICAgICAgICAgICAgICAgICAgICAgICB8IC0gICAgfAp8IDIwUTQgfCA2MDAgICAgICAgICAgICAgICAgICAgICAgICAgfCAtICAgIHwKfCAyMVExIHwgNTUwICAgICAgICAgICAgICAgICAgICAgICAgIHwgLSAgICB8CnwgMjFRMiB8IDY1MCAgICAgICAgICAgICAgICAgICAgICAgICB8IC0gICAgfAp8IDIxUTMgfCA2MDAgICAgICAgICAgICAgICAgICAgICAgICAgfCAtICAgIHwKfCAyMVE0IHwgNTUwICAgICAgICAgICAgICAgICAgICAgICAgIHwgLSAgICB8CnwgMjJRMSB8IDY1MCAgICAgICAgICAgICAgICAgICAgICAgICB8IC0gICAgfAp8IDIyUTIgfCA3MDAgICAgICAgICAgICAgICAgICAgICAgICAgfCAtICAgIHwKfCAyMlEzIHwgNzUwICAgICAgICAgICAgICAgICAgICAgICAgIHwgLSAgICB8CgrotYTmlpnmnaXmupDvvJrln7rnq4vnpo/lrpjnvZHvvIzkuK3ms7Dor4HliLjnoJTnqbbmiYA=
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2017-2021年妙可蓝多市占率
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行业数据
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2018-2021年妙可蓝多奶酪棒在奶酪棒行业中的市占率平均每年提升10.9pct
fCDlubTku70gfCDlppnlj6/ok53lpJrlnKjlpbbpharmo5LooYzkuJrkuK3nmoTluILljaDnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMTggfCA4JSAgICAgICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMjEgfCA0MSUgICAgICAgICAgICAgICAgICAgICAgICAgfAoKCui1hOaWmeadpea6kO+8muWFrOWPuOWFrOWRiuOAgeWJjeeeu+S6p+S4mueglOeptumZouOAgeWbveazsOWQm+WuieivgeWIuOeglOeptg==
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2022-10-08
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妙可蓝多线上销售占比
fCDlubTku70gfCDnur/kuIrplIDllK7pop0gfCDljaDokKXkuJrmlLblhaXmr5TnjofvvIjlj7PvvIkgfAp8LS0tLS0tfC0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS18CnwgMjAxOCB8IDEuOSUgICAgIHwgNi43JSAgICAgICAgIHwKfCAyMDE5IHwgNy44JSAgICAgfCAxMC4wJSAgICAgICAgfAp8IDIwMjAgfCA0MDAgICAgICB8IDcuOCUgICAgICAgICB8CnwgMjAyMSB8IDUwMCAgICAgIHwgMTAuMCUgICAgICAgIHw=
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行业数据
2022-08-08
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妙可蓝多线上销售占比
fCDlubTku70gfCDnur/kuIrplIDllK7pop0gfCDljaDokKXkuJrmlLblhaXmr5TnjofvvIjlj7PvvIkgfAp8LS0tLS0tfC0tLS0tLS0tLS18LS0tLS0tLS0tLS0tLS18CnwgMjAxOCB8IDEuOSUgICAgIHwgNi43JSAgICAgICAgIHwKfCAyMDE5IHwgNy44JSAgICAgfCAxMC4wJSAgICAgICAgfAp8IDIwMjAgfCA0MDAgICAgICB8IDcuOCUgICAgICAgICB8CnwgMjAyMSB8IDUwMCAgICAgIHwgMTAuMCUgICAgICAgIHwKCgrotYTmlpnmnaXmupDvvJrlhazlj7jmlbDmja7jgIHmtabpk7blm73pmYU=
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行业数据
2022-08-04
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C端格局：各方势力蜂拥入局，妙可蓝多一骑绝尘。根据欧睿数据，在 2018-2021年，受益于大单品儿童奶酪棒的兴起，妙可蓝多市占率突飞猛进，于 2021 年底达到 28%，首次超越百吉福，位列 C端奶酪市场第一。 此外，根据凯度的最新数据，截止 2022年 2月，妙可蓝多市占率为 38%，百吉福 18%-19%，伊利位居第三，市占率为 10-11%。考虑到当下妙可蓝多在产能、产品、品宣及渠道方面的优势，公司市占率在中短期内仍然有望扩大。另一方面，由于行业新兴且利润率较高，近几年也吸引了不少创业企业入局，如妙飞、吉士汀、奶酪博士、乐纯等，这些企业当前市占率普遍低于 5%。第三，不少传统食品饮料企业也蜂拥入局，包括均瑶、君乐宝等。
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妙可蓝多-公司深度报告：长坡厚雪好赛道勇立潮头始争先-220506（41页）.pdf
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妙可蓝多低温奶酪棒与常温奶酪棒区别
奶酪C端高毛利、强商超KA+流通渠道、保质期较长、市场空间较大特性有利于蒙牛伊利进入该行业
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