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2020年中国时尚服装市场品类分布
2020年中国时尚服装市场品类分布
行业数据
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所属报告：
纺织服装行业深度研究报告：女鞋行业专题百丽时尚涅槃归来-221018（28页）.pdf
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PHxiZWdpbl9vZl9ib3h8Pnwg5oyH5qCHICAgICAgICAgICAgICAgIHwg5pWw5YC8ICAgICAgICAgICAgICAgfAp8LS0tLS0tLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMjTlubTlhajnkIPmnI3oo4XluILlnLrop4TmqKEgfCDnuqYxLjc35LiH5Lq/576O5YWDICAgICAgfAp8IENBR1LvvIgyMDI1IC0gMjAzMO+8iSAgIHwgfjQuMiUgICAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8muWbvueJh+aJgOekuuWGheWuuTx8ZW5kX29mX2JveHw+
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品类表现分化，中高端产品成长更优。中国时尚服装市场可按价格范围划分为五类：低端、大众、中端、中高端及高端，价格范围分别为低于人民币 150 元、人民币 150 元至人民币 350 元、人民币 350 元至人民币 600 元、人民币 600 元至人民币 1,000 元及高于人民币 1,000 元。根据弗若斯特沙利文报告，低端、大众、中端、中高端及高端服装于2020 年分别占中国时尚潮流市场零售总额的 17.3%、25.0%、33.0%、14.5%及 10.2%。在市场高端化趋势之下，预计中高端及高端服装于 2020 年至 2025 年 CAGR=3.3%及 9.8%。
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纺织服装行业深度研究报告：女鞋行业专题百丽时尚涅槃归来-221018（28页）.pdf
图表9中国鞋履零售保持稳定增长
图表7我国城镇居民可支配收入攀升
图表6百丽时尚补回无形资产减值损失后的利润率测算
图表54百丽时尚服装业务保持中高增速
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