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新版抽佣规则影响下美团专送抽佣率
新版抽佣规则影响下美团专送抽佣率
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所属报告：
美团-“零售+科技”战略升级 服务电商龙头能否破圈？-220426（47页）.pdf
打包全文图表
相关数据
不同客单价和配送距离下，美团配送模式下的抽佣费率
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行业数据
2021-09-15
原图定位
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新规则下美团的商家抽佣比例测算
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2021-09-09
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新规则下美团的商家抽佣比例测算
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2021-09-08
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实施新版抽佣规则后，美团专送下高单价、近距离的订单抽佣率降低。美团外卖自2021 年 5 月 1 日起使用新版抽佣规则，新规则下包括技术服务费和履约服务费。美团专送技术服务费抽佣比例为 5.8%，保底 1.04 元。履约服务费分别按距离、价格、时段不同进行收费：不同距离下，0-3 公里收起步价 3.15 元，3 公里以上每 0.1 公里加收 0.2 元；不同价格下，0-20 元不收费，20 元以上每上涨一元加收 0.13 元；不同时间下，凌晨 0 点至 3 点每单加收 1 元，3 点至 6 点每单加收 1.5 元，晚上 21 点至24 点每单加收 0.5 元，其余时间段不加收费用。由于订单产生时间不可控，我们仅对距离和价格因素进行测算，配送距离 0-3 公里且金额高于 45 元的订单商家抽佣率低于旧版规则，由于专送适用范围主要是大品牌商户，因此平台针对大商户更鼓励高单价、近距离的配送订单。
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