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2019年中国跑者马拉松消费占比
2019年中国跑者马拉松消费占比
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果集飞瓜：2023年H1跑步鞋行业社媒电商研究洞察报告（40页）.pdf
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2026年初至今消费者服务板块跑输大盘30.6个百分点
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行业数据
2026-07-03
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全国马拉松参赛规模及增速
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市场规模
2026-07-01
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图表5中国消费者信心指数
fCDml7bpl7QgICAgICAgfCDkuK3lm73mtojotLnogIXkv6Hlv4PmjIfmlbAgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLXwKfCAyMDE5LzAxICAgIHwgMTI1ICAgICAgICAgICAgICB8CnwgMjAyMC8wMSAgICB8IDEyNSAgICAgICAgICAgICAgfAp8IDIwMjEvMDEgICAgfCAxMjUgICAgICAgICAgICAgIHwKfCAyMDIyLzAxICAgIHwgMTIwICAgICAgICAgICAgICB8CnwgMjAyMy8wMSAgICB8IDg1ICAgICAgICAgICAgICAgfAp8IDIwMjQvMDEgICAgfCA4OCAgICAgICAgICAgICAgIHwKfCAyMDI1LzAxICAgIHwgODcgICAgICAgICAgICAgICB8CnwgMjAyNi8wMSAgICB8IDkwICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77yaV2luZO+8jOWNjuWIm+ivgeWIuA==
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行业数据
2026-07-01
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中国平均家庭户规模（人/户）图表17：2025年中国消费者偏好的休闲食品包装
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市场规模
2026-06-15
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2025年中国消费者购买潮玩时优先考虑因素
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行业数据
2026-06-09
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全国马拉松参赛规模及增速
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市场规模
2026-06-09
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2023年中国消费者单次购买零食金额
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行业数据
2026-05-19
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25年中国消费者忠于某些气泡水饮料品牌的原因
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行业数据
2026-04-24
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25年中国消费者忠于某些功能饮料品牌的原因
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行业数据
2026-04-24
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25年中国消费者饮用功能饮料的目的
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行业数据
2026-04-24
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25年中国消费者对气泡水饮料外观设计风格的偏好
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行业数据
2026-04-24
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IT决策者与消费者在7国市场的技术采纳与使用行为调研
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行业数据
2026-04-22
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图表292024年中国咖啡消费者喜欢的产品分布
fCDkuqflk4HnsbvlnosgICB8IOWNoOavlCAgIHwKfC0tLS0tLS0tLS0tLXwtLS0tLS0tLXwKfCDmi7/pk4EgICAgICAgfCA1OCUgICAgfAp8IOe+juW8jyAgICAgICB8IDUxJSAgICB8Cnwg5p6c5ZKWICAgICAgIHwgMzYlICAgIHwKfCDmvrPnmb0gICAgICAgfCAxOCUgICAgfAp8IOWNoeW4g+Wlh+ivuiAgIHwgNiUgICAgIHwKfCDnhKbns5bnjpvlpYfmnLUgfCA1JSAgICAgfAp8IOWFtuS7liAgICAgICB8IDE1JSAgICB8CgrotYTmlpnmnaXmupDvvJpOQ0JE77yM5Y2O5Yib6K+B5Yi4
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行业数据
2026-04-13
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2025年上海马拉松首次跻身世界马拉松前十
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2026-04-09
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2023年-2025年马拉松赛事类型
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2026-04-08
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从2016年开始，中国马拉松赛事规模和参与人数的快速增长，直接拉动了全民跑步装备需求的提升。马拉松作为一项既能挑战体能又能增强社交的运动，吸引了越来越多的人参与，同时跑步装备在参与者的日常训练和比赛中扮演着重要角色，消费占比高达50%。消费者越来越注重运动装备的专业性能和时尚外观，对于合适的跑步鞋、运动服装以及辅助装备的需求日益增加。
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果集飞瓜：2023年H1跑步鞋行业社媒电商研究洞察报告（40页）.pdf
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