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百威英博北美区域表现情况（美元/吨，%）
百威英博北美区域表现情况（美元/吨，%）
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啤酒行业深度报告：空间充足韧性强高端化步履稳健-240411（44页）.pdf
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百威亚太中国区域拓展进程-英博&百威合并前
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2024-05-23
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百威英博中国区及行业渠道结构对比-销量口径
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2024-05-23
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22年国内酒企与百威英博EBITMargin（%）
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2024-04-12
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22年国内酒企与百威英博毛利率（%）
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2024-04-12
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百威英博结构变化（%）
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2024-04-12
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经济低迷期，高端化进程仍持续推进。受金融危机影响，美国啤酒行业在 08-11年面临较大的外部经济压力，失业率高企使得美国啤酒销量下滑，同时部分消费者由消费高端啤酒降级至消费价值档次啤酒。百威英博通过：1）对 Value 档次啤酒提价幅度更高，缩小 value 和 premium 之间的价格差距，来维持 premium占比的稳定；2）加大 high-end 档次啤酒推广力度（Stella Artois and Shocktop），其中 Stella Artois，2007 年到 2013年销量 CAGR 为 18%；3）推出Premium 以上创新品牌，提升高端占比等；4）降低折扣幅度等方式持续推动高端化进程。08-12 年吨均价/毛利率持续提升，吨均价从 2008 年的 1108 美元/吨提升至 2012 年的 1281 美元/吨（CAGR 3.7%），涨幅高于 CPI，毛利率从 2008 年的 49.0%提升至 2011 年的 58.6%（提升了 9.6pct）。从产品结构上看，高端/高端+档次产品占比保持稳定，价值档次产品占比下降，超高端档次占比提升。
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啤酒行业深度报告：空间充足韧性强高端化步履稳健-240411（44页）.pdf
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2025-04-10
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