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销售费用及广告费用投入（亿元）
销售费用及广告费用投入（亿元）
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所属报告：
今世缘-公司研究报告9-百亿新起点乘势登高峰-240220（28页）.pdf
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相关数据
图14.2020–2026Q1公司销售费用率与可比板块对比
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行业数据
2026-07-21
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乘用车整车企业销售费用率（%）及同环比变化（pct）
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行业数据
2026-07-20
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乘用车企业销售管理费用率（%）
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行业数据
2026-07-20
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会稽山销售及研发费用率（%）
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行业数据
2026-07-08
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1Q2026销售费用率为18.10%，同比下降0.78pct
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行业数据
2026-06-09
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2010-1Q26年乘用车企销售费用率（%）
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行业数据
2026-05-13
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2010-1Q26年零部件企业销售费用率（%）
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行业数据
2026-05-13
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2022-2025年鸣鸣很忙的销售费用率
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行业数据
2026-05-06
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万辰集团2023-2025年销售费用率
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行业数据
2026-05-06
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2025年乳品板块销售费用率同比-0.3pct，期
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行业数据
2026-05-06
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圣贝拉销售费用率低于同业（%）
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行业数据
2026-04-28
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2020-2024年销售费用
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行业数据
2026-04-27
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图表302019-2024瑞幸销售费用率
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行业数据
2026-04-13
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2015-2024年销售费用率对比
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行业数据
2026-04-08
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2025年管理/销售/研发费用率6.9%/1.7%/1.3%
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行业数据
2026-03-31
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全球全年龄段奶粉市场规模（亿美元）
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省外战略持续动态调整，投入效果未有较好显现。公司从 2014 年前后尝试逐步开拓省外市场，截至 2022 年省外占比 6%左右，一方面系过去公司自身规模相对省内发展来说仍小，公司在省外更多是根据消费环境动态调整战略，品牌宣传更多在江苏周边做部分投放，以国缘和今世缘系列双品牌为主，重点产品抓手并不明确；反观洋河 2003-2008 年持续在省外大力推广品牌，将海之蓝全国化渗透到日常大众消费场景。品牌认知度较低、抓手不明确，投入资源效果并未有较好显现。
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