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生鲜电商APP的活跃用户数：万人
生鲜电商APP的活跃用户数：万人
行业数据
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所属报告：
生鲜电商行业之社区零售：前路可期尚存近忧-220130（32页）.pdf
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从用户流量来看，根据易观《2021 年中国生鲜电商市场年度洞察》报告和QuestMobile《中国移动互联网 2021 半年大报告》，生鲜电商 APP 的活跃用户数的梯次分化较为明显。第一梯队（MAU>1000万）主要包括社区团购平台橙心优选、美团优选、多多买菜、兴盛优选、十荟团和仓店一体模式的盒马（这里我们没有把 MAU 明显更高的社区团购前三平台单列，而是放在与兴盛优选、十荟团和盒马等同一梯队，这是因为考虑到橙心优选、美团优选、多多买菜主要依托主站导流，它们流量的有效价值包括复购率、留存率等，并不如其 MAU 的优势显著）；第二梯队（1000 万>MAU>300 万）为每日优鲜、叮咚买菜、永辉生活等；第三梯队（300 万>MAU>100 万）有朴朴、大润发优鲜、食行生鲜、美团买菜等。从环比来看，前置仓模式的每日优鲜、叮咚买菜、朴朴等月活数上升明显。
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