您的当前位置：首页 > 行业数据 > 波司登与纺织服装行业销售费用率比较

波司登与纺织服装行业销售费用率比较

行业数据

下载图片

原图定位

同报告图片

/ 4

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

所属报告：

分众传媒（002027）-A股公司研究报告：产业变革和科技浪潮的“卖铲人”-250806（30页）.pdf

打包全文图表

食品、餐饮、个护美妆、酒水饮料领跑新消费行业投融资。1）2021 年食品行业成为新消费投融资大赢家，全年发生 165 例融资事件，累计融资金额达 265 亿元。卫龙食品、锅圈食汇、十月稻田等品牌获得高额融资，多个品牌成功 IPO。新兴品牌如自嗨锅、黄小猪、川娃子、加点滋味及功能性食品品牌 Minayo、BUFFX等获得多轮融资，展现出强劲增长潜力。2）2021 年餐饮行业融资事件达 104例，融资金额 260.4 亿元，其中大额融资占比约 40%，奈雪的茶、海伦司、文和友等品牌表现突出，得益于供应链标准化、数智化管理和外卖业务的成熟。茶饮和咖啡赛道最为火热，茶饮融资 95.4 亿元，咖啡融资 47.2 亿元，但内卷加剧，奈雪的茶市值下跌超 60%，喜茶降价，茶颜悦色关店；咖啡赛道中，瑞幸咖啡凭借“生椰拿铁”复苏，Manner Coffee 以近 20 亿元融资领跑。3）2021 年个护美妆赛道依然火热，共获得 104 笔融资，总额达 152.7 亿元，其中护肤、口腔护理、男士理容等细分领域备受关注，成分、消费升级和“他消费”成为关键词。基础彩妆融资遇冷，护肤品牌如贝泰妮、溪木源等凭借成分和功能性优势获得高额融资，美瞳品牌 MOODY 领跑细分品类，男士理容品牌理然等崭露头角与传统品牌相比，新兴/转型消费品牌有更大的广告投放需求。妙可蓝多为重塑品牌认知携手分众加大广告投放，19 年以来销售费用率远超行业平均水平，22年后销售费用率持续下降，传统品牌伊利销售费用率 19 年后呈现下降趋势，22年开始上升。承德露露于 2025 年推出草本系列健康饮，预计其销售费用率出现波动上升。18 年开始波司登为推动品牌转型加大广告投放，销售费用率整体呈现上升趋势，即使从 22 年开始销售费用率下降，仍远高于服装纺织行业水平。

行业数据原图定位