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国外供货：自有品牌VS 非自有品牌
国外供货：自有品牌VS 非自有品牌
行业数据
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图片大小：49KB
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所属报告：
自有品牌产业研究院：中国自有品牌发展研究报告（2024-2025）（100页）.pdf
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相关数据
快消品的渠道自有品牌在全渠道中的份额占比
fCDml7bpl7QgICAgICAgfCDmuKDpgZPoh6rmnInlk4HniYzlnKjlhajmuKDpgZPljaDmr5QgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIzUTEgLSBRMyAgfCAwLjklICAgICAgICAgICAgICAgICAgICAgfAp8IDI0UTEgLSBRMyAgfCAxLjMlICAgICAgICAgICAgICAgICAgICAgfAp8IDI1UTEgLSBRMyAgfCAxLjklICAgICAgICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya6LSd5oGp5ZKo6K+i77yM5YWJ5aSn6K+B5Yi456CU56m25omA77yb5rOo77ya5oyJ6ZSA5ZSu6aKd57uf6K6h
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竞争格局
2026-07-02
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国内快消品渠道的自有品牌销售额情况
fCDml7bpl7TmrrUgICB8IOiHquacieWTgeeJjOmUgOWUrumine+8iOWNgeS6v+WFg++8iSB8CnwtLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwKfCAyM1ExLVEzICB8IDEwICAgICAgICAgICAgICAgICAgICAgfAp8IDI0UTEtUTMgIHwgMTQgICAgICAgICAgICAgICAgICAgICB8CnwgMjVRMS1RMyAgfCAyMS4yICAgICAgICAgICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8mui0neaBqeWSqOivou+8jOWFieWkp+ivgeWIuOeglOeptuaJgA==
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行业数据
2026-07-02
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图表122022年仓储会员店的自有品牌SKU结构
fCDku5PlgqjkvJrlkZjlupcgfCDoh6rmnInlk4HniYxTS1XmgLvmlbAgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS18CnwgQ29zdGNvICAgICB8IDU3MyAgICAgICAgICAgIHwKfCBTYW0ncyBDbHViIHwgNzY2ICAgICAgICAgICAgfAp8IEJKJ3MgICAgICAgfCA4MzEgICAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJpXYXJlaG91c2UgQ2x1YiBJbnRlbGxpZ2VuY2XvvIzljY7liJvor4HliLg=
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谷歌美国文字广告同比每次点击成本增长中位数（品牌 vs 非品牌）——2025Q1至2026Q1
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行业数据
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2024–2026年Q1-Q4品牌与非品牌广告支出同比变化率（%）
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行业数据
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2025年头部商超自有品牌销售占比
fCDlpLTpg6jllYbotoUgfCAyMDI15bm06Ieq5pyJ5ZOB54mM6ZSA5ZSu5Y2g5q+UIHwKfCAtLS0gfCAtLS0gfAp8IOWxseWnhiB8IDMwJSB8CnwgQ29zdGNvIHwgMjMlIHwKfCDnm5LpqawgfCAzNSUgfAp8IOiDluS4nOadpSB8IDMwJSB8Cnwg5Y2O5ram5LiH5a62IHwgMTUlIHwKfCDmsLjovonotoXluIIgfCAxMCUgfAp8IOWlpeS5kOm9kCB8IDkwJSB8CgrotYTmlpnmnaXmupDvvJroh6rmnInlk4HniYznmoTkuqflk4Hopobnm5bluqbkuI7plIDllK7ljaDmr5TlpKfluYXmj5DljYfjgILlpLTpg6jlk4HniYzku6XmuKDpgZPkuLrkvp3miZjlkJHkuIrmuLjlu7bkvLjvvIzpgJrov4figJzotLTniYzlrprliLbigJ3mt7HluqbmlbTlkIjkvpvlupTpk77jgIHlvLrljJbllYblk4Hnq6/or53or63mnYPvvIzov5vkuIDmraXpqbHliqjkuIrmuLjnlJ/kuqfkvpvlupTnq6/lkJHmoIflh4bljJbjgIHlrprliLbljJbmlrnlkJHlj5HlsZXjgII=
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行业数据
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图表352022年仓储会员店的自有品牌SKU结构
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行业数据
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自有品牌渗透率，¹ 2024 年，% 现代贸易销售
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行业数据
2026-03-16
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消费者偏好的自有品牌品类
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行业数据
2026-03-12
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2025年各国自有品牌价值市场份额占比
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竞争格局
2026-03-12
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国内主要零售商自有品牌发展情况
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hOaWmeadpea6kO+8mumbtuWUruWVhuS4muivhOiuuu+8jOWTgeaZulBMU0PvvIwzNuawqu+8jOm7keiagei1hOacrO+8jOmbtuWUruWogeinguWvn++8jOaWueato+ivgeWIuOeglOeptuaJgA==
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行业数据
2026-03-12
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国外不同零售品牌商建立自有品牌的时间
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行业数据
2026-03-12
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全球主要零售企业自有品牌发展情况
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行业数据
2026-03-12
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图37：自有品牌占中国快速消费品销售的1.9%
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行业数据
2026-03-11
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图38：自有品牌收入份额的比较
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2026-03-11
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二、供应商调查发现 2024年5-8月，通过数字100智能敏捷洞察平台对供应商进行了问卷调查，共获得101份有效问卷。 调查数据汇总分析后获得如下主要发现。 1.自有品牌供货规模扩大，国内市场占据主导地位 剔除8份供货总额相关题项无效答卷后，留存93份有效数据。93家供应商2023年实现供货总额 476.1927亿元，其中国内供货总额为414.90亿元，国外供货总额为61.29亿元。国内供货总额中自有 品牌供货总额163.76亿元，非自有品牌供货总额251.14亿元；国外供货总额中自有品牌供货总额24.19 年供货总额为5.12亿元，较2022年的2.27亿元增加了2.85亿元，增幅125.6%，其中，平均每家供 货商的国内供货额为4.46亿元，较2022年的1.85亿元增加了2.61亿元，增幅141.08%；平均每家供 2023年平均每家供货商的国内和国外供货额都有一定程度的增长，平均每家供货商国外供货额低于国内 供货额，且平均每家供货商国外供货额的增长幅度低于国内供货额的增长幅度。
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自有品牌产业研究院：中国自有品牌发展研究报告（2024-2025）（100页）.pdf
图11供应商自有品牌消费者认知与偏好调查
图10供应商对自有品牌开发经营相关因素的重要性认知
图9供应商自有品牌开发目的
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