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鹌鹑蛋和魔芋品类规模及其增速
鹌鹑蛋和魔芋品类规模及其增速
行业数据
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所属报告：
食品饮料行业深度报告：拥抱新消费的浪潮-250528（49页）.pdf
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鹌鹑蛋和魔芋品类规模及其增速
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2022-2024年新中式零食（鹌鹑蛋、魔芋）展现
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2025-04-22
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鱼制品及鹌鹑蛋共同驱动公司增长（亿元）
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其它
2024-08-20
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小鱼及鹌鹑蛋接力驱动公司营收成长（亿元）
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其它
2024-08-20
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➢辣味零食健康化趋势明显，魔芋、鹌鹑蛋中式创新品类增速亮眼。近年来随着消费者对于健康功能要求逐步提升，低热量的魔芋和高蛋白的鹌鹑蛋成为零食新宠。鹌鹑蛋行业规模从22年的10亿成长至23年的30亿，增速为200%。魔芋零食由卫龙在14年推出，卫龙魔芋爽历经十年发展成为30+亿规模的大单品。2024年卫龙/盐津魔芋制品增速达50%+/40%, 最新月销分别为3亿和1.5亿左右，2024H1盐津/劲仔鹌鹑蛋增速为151%/51.1%(禽类制品）。公司持续推新进行口味和产品形态的创新，如盐津推出大魔王麻酱味素毛肚，大魔王在抖音上快速起量。劲仔推出七个博士溏心鹌鹑蛋等，盐津今年上新鹌鹑蛋零食子品牌“蛋皇”，2024Q3入驻山姆，渠道反馈终端月销售额超过2000万。有友推出无骨鸭掌新品，2024年7月进入山姆，月销突破2500万。
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