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城镇与农村家庭油烟机保有量持续提升（台）
城镇与农村家庭油烟机保有量持续提升（台）
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所属报告：
家用电器行业房地产链白皮书：家电篇从寂静到喧哗-250704（30页）.pdf
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行业数据
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竞争格局
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1Q2026国产品牌油烟机线下均价同比下滑，
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表7、26Q1油烟机国内销售表现
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行业数据
2026-05-11
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1Q2026老板电器油烟机线上销额转正（单位：亿元）
fCDlubTku70gICB8IOiAgeadv++8iOS6v+WFg++8iSB8IOWNjuW4ne+8iOS6v+WFg++8iSB8IOiAgeadv1lvWe+8iCXvvIkgfCDljY7luJ1Zb1nvvIgl77yJIHwKfC0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tfAp8IDIwMjAgICB8IDI1LjUgICAgICAgICB8IDEwLjUgICAgICAgICB8IDI4ICAgICAgICAgICB8IC01ICAgICAgICAgICB8CnwgMjAyMSAgIHwgMjguNSAgICAgICAgIHwgMTIgICAgICAgICAgIHwgMzUgICAgICAgICAgIHwgMjQgICAgICAgICAgIHwKfCAyMDIyICAgfCAyOC41ICAgICAgICAgfCAxNCAgICAgICAgICAgfCAxNSAgICAgICAgICAgfCAyOSAgICAgICAgICAgfAp8IDIwMjMgICB8IDMzLjUgICAgICAgICB8IDE2ICAgICAgICAgICB8IDMyICAgICAgICAgICB8IDI2ICAgICAgICAgICB8CnwgMjAyNCAgIHwgMjcuNSAgICAgICAgIHwgMTQgICAgICAgICAgIHwgNCAgICAgICAgICAgIHwgMjIgICAgICAgICAgIHwKfCAyMDI1ICAgfCAyNi41ICAgICAgICAgfCAxMy41ICAgICAgICAgfCAtMiAgICAgICAgICAgfCAxNyAgICAgICAgICAgfAp8IDI2UTEgICB8IDQgICAgICAgICAgICB8IDIgICAgICAgICAgICB8IDE4ICAgICAgICAgICB8IC05ICAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJrlpaXnu7TkupHnvZHjgIHotKLpgJror4HliLjnoJTnqbbmiYA=
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行业数据
2026-05-11
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国补对内销带动作用明显-油烟机
fCDml7bpl7QgICB8IOmUgOWUrumine+8iOS6v+WFg++8iSB8IOmUgOmineWQjOavlCB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS18CnwgMjUuMDEgIHwgMTAuMCAgICAgICAgICAgfCA2MCUgICAgICB8CnwgMjUuMDIgIHwgOS4wICAgICAgICAgICAgfCAxMjAlICAgICB8CnwgMjUuMDMgIHwgMTUuNSAgICAgICAgICAgfCA4MCUgICAgICB8CnwgMjUuMDQgIHwgMTMuOCAgICAgICAgICAgfCA5MCUgICAgICB8CnwgMjUuMDUgIHwgMTguNSAgICAgICAgICAgfCAxMzAlICAgICB8CnwgMjUuMDYgIHwgMjEuNyAgICAgICAgICAgfCAxMTAlICAgICB8CnwgMjUuMDcgIHwgMTEuNiAgICAgICAgICAgfCA3NSUgICAgICB8CnwgMjUuMDggIHwgMTQuNSAgICAgICAgICAgfCA4NSUgICAgICB8CnwgMjUuMDkgIHwgMTUuMiAgICAgICAgICAgfCAwJSAgICAgICB8CgrotYTmlpnmnaXmupDvvJrlpaXnu7TkupHnvZHjgIHmi5vllYbor4HliLg=
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行业数据
2026-01-07
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油烟机销售额（左）及同比增速（右）
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行业数据
2025-12-29
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中国农村居民油烟机拥有量快速增长
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行业数据
2025-12-22
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2025年住房租赁项自油烟机品牌使用情况
fCDlk4HniYwgICB8IOWNoOavlCB8CnwgLS0tLS0tIHwgLS0tLSB8Cnwg576O55qEICAgfCAyMSUgIHwKfCDmlrnlpKogICB8IDExJSAgfAp8IOiAgeadvyAgIHwgMTElICB8Cnwg5rW35bCUICAgfCA3JSAgIHwKfCDljY7luJ0gICB8IDclICAgfAp8IOWFtuS7liAgIHwgNDIlICB8CgrotYTmlpnmnaXmupDvvJrov4jngrnnoJTnqbbpmaI=
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行业数据
2025-11-25
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2024年住房租赁项自油烟机品牌使用情况
fCDlk4HniYwgICB8IOWNoOavlCAgfAp8LS0tLS0tLS18LS0tLS0tLXwKfCDmtbflsJQgICB8IDYwJSAgIHwKfCDogIHmnb8gICB8IDEyJSAgIHwKfCDmlrnlpKogICB8IDklICAgIHwKfCDljY7luJ0gICB8IDYlICAgIHwKfCDkuIflkowgICB8IDYlICAgIHwKfCDluIXlurcgICB8IDMlICAgIHwKfCDopb/pl6jlrZAgfCAzJSAgICB8Cnwg5YW25LuWICAgfCA2MCUgICB8CgrotYTmlpnmnaXmupDvvJrov4jngrnnoJTnqbbpmaI=
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行业数据
2025-11-25
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9月油烟机线下销量同比下降20.1%（万台
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行业数据
2025-11-05
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油烟机内/外销量（万台）
fCDlubTku70gfCDmsrnng5/mnLrlhoXplIDvvIjkuIflj7DvvIkgfCDmsrnng5/mnLrlpJbplIDvvIjkuIflj7DvvIkgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS18CnwgMjAxNyB8IDE5MDAgICAgICAgICAgICAgICAgfCA5MzAgICAgICAgICAgICAgICAgIHwKfCAyMDE4IHwgMTgwMCAgICAgICAgICAgICAgICB8IDk2MCAgICAgICAgICAgICAgICAgfAp8IDIwMTkgfCAxNzUwICAgICAgICAgICAgICAgIHwgMTEwMCAgICAgICAgICAgICAgICB8CnwgMjAyMCB8IDE2NTAgICAgICAgICAgICAgICAgfCAxMTgwICAgICAgICAgICAgICAgIHwKfCAyMDIxIHwgMTY1MCAgICAgICAgICAgICAgICB8IDE0NTAgICAgICAgICAgICAgICAgfAp8IDIwMjIgfCAxNDAwICAgICAgICAgICAgICAgIHwgMTA3MCAgICAgICAgICAgICAgICB8CnwgMjAyMyB8IDE0ODAgICAgICAgICAgICAgICAgfCAxMTUwICAgICAgICAgICAgICAgIHwKfCAyMDI0IHwgMTQ0MCAgICAgICAgICAgICAgICB8IDEyNzAgICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5Lqn5Lia5Zyo57q/44CB6KW/6YOo6K+B5Yi456CU5Y+R5Lit5b+D
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行业数据
2025-08-20
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油烟机内/外销量（万台）
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行业数据
2025-06-20
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精装修高配置比决定厨电与地产数据较高相关性。我们观察到传统厨电与地产数据相关性较高，将 2015 年至今的油烟机、燃气灶销售数据及住宅商品房竣工数据进行拟合，发现：2018 年之前，烟灶销售增速数据略滞后于住宅竣工数据，2018 年之后同比变化趋势上基本逐渐趋于一致，年度间显著的滞后性有所削弱，但幅度上差异有所放大；2024年在政策拉动下，厨电零售表现显著优于地产数据。我们认为目前传统厨电与地产新增需求相关高，但未来整体有望呈现逐渐走弱势头，主要原因系：1）厨电整体精装配置比例高，根据奥维云网（AVC）监测数据显示：2024 年全国精装修新开盘项目 1222 个，同比下滑 21.9%，市场规模 66.41 万套，同比下滑 28.9%。根据奥维数据，2024 年烟灶品类精装配置比例在 95%，而同为传统家电的空调、冰箱、洗衣机品类的精装修项目配置比只有 68.6%、12.1%和 3.0%，卫浴中普通座便器的精装配置比也只有 83.4%；即使是新兴的洗碗机这一厨电品类，24 年精装配置率也达到 54.5%。极高的配置比决定了厨电与地产新增需求的高相关性；2）传统厨电保有量尚未饱和，但在持续提升，根据国家统计局数据，2023 年我国城镇/农村家庭每百户油烟机保有量分别为 84.6/44.3 台，随着城镇家庭保有量逐步接近饱和，农村家庭保有量不断提高，换新需求占比有望进一步提升。
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家用电器行业房地产链白皮书：家电篇从寂静到喧哗-250704（30页）.pdf
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2026-05-15
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