2.2.4 The Untapped Potential: The "Savings-to-Investment Chasm" Despite the downward trend of retail investor contribution to capital markets, they have consistently played a prominent role as liquidity providers. By driving changes in individual savings and investment behavior, equipping potential for retail investors to revitalize the local investment landscape. Thai households are diligent savers. A 2022 survey by the Bank of Thailand (BOT) and the National Statistical Office (NSO) found that 87.5% of households save a portion of their income. However, this capital is overwhelmingly held in low-yield instruments like cash (75.4%) and bank deposits (53.3%). A mere 2.6% of households invest in financial instruments such as stocks, bonds, or mutual funds. From the quantitative customer survey30, this is even clearer, as 44% of respondents save more than 20%, motivation for saving is financial security (81%), rather than saving toward a specific goal. This indicates an innate 47 Bank of Thailand (BOT), Financial Literacy Survey Report, 2022