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OSIM销售费用率拆分
OSIM销售费用率拆分
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所属报告：
家电行业专题分析报告：整装待发的按摩电器赛道从OSIM招股书说起-220421（29页）.pdf
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相关数据
图14.2020–2026Q1公司销售费用率与可比板块对比
fCDlubTku70gfCDkuInmo7XmoJHplIDllK7otLnnlKjnjocgKCUpIHwg5Y+v5q+U5p2/5Z2X6ZSA5ZSu6LS555So546HICglKSB8CnwgOi0tLSB8IDotLS0gfCA6LS0tIHwKfCAyMDIwIHwgMTYuOSB8IDYuNCB8CnwgMjAyMSB8IDE2LjQgfCA1LjcgfAp8IDIwMjIgfCAxNS4yIHwgNi44IHwKfCAyMDIzIHwgMTcuMSB8IDcuMyB8CnwgMjAyNCB8IDE2LjMgfCA4LjIgfAp8IDIwMjUgfCAxNi4wIHwgOC4zIHwKfCAyMDI2UTEgfCAxNy42IHwgNy45IHwKCioq6LWE5paZ5p2l5rqQKirvvJppZmluZO+8jOWbveaKleivgeWIuOivgeWIuOeglOeptuaJgO+8iOWPr+avlOadv+Wdl+mAieWPluWFrOWPuOS4uuWMl+aWsOW7uuadkO+8jOWFlC4uLu+8iQ==
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行业数据
2026-07-21
原图定位
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乘用车整车企业销售费用率（%）及同环比变化（pct）
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行业数据
2026-07-20
原图定位
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乘用车企业销售管理费用率（%）
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行业数据
2026-07-20
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会稽山销售及研发费用率（%）
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行业数据
2026-07-08
原图定位
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1Q2026销售费用率为18.10%，同比下降0.78pct
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行业数据
2026-06-09
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2010-1Q26年乘用车企销售费用率（%）
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行业数据
2026-05-13
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2010-1Q26年零部件企业销售费用率（%）
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行业数据
2026-05-13
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2022-2025年鸣鸣很忙的销售费用率
fCDlubTku70gfCDplIDllK7otLnnlKjnjocgfCDnrqHnkIbotLnnlKjnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiB8IDMuNzElICAgICAgfCAxLjQwJSAgICAgIHwKfCAyMDIzIHwgMy4xNiUgICAgICB8IDEuMTQlICAgICAgfAp8IDIwMjQgfCAzLjc1JSAgICAgIHwgMC45OSUgICAgICB8CnwgMjAyNSB8IDMuNjIlICAgICAgfCAxLjQwJSAgICAgIHwKCui1hOaWmeadpea6kO+8mum4o+m4o+W+iOW/meaLm+iCoeS5pu+8jOWFrOWPuOWFrOWRiu+8jOS4nOWMl+ivgeWIuA==
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行业数据
2026-05-06
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万辰集团2023-2025年销售费用率
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行业数据
2026-05-06
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2025年乳品板块销售费用率同比-0.3pct，期
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行业数据
2026-05-06
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圣贝拉销售费用率低于同业（%）
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行业数据
2026-04-28
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2020-2024年销售费用
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行业数据
2026-04-27
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图表302019-2024瑞幸销售费用率
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行业数据
2026-04-13
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2015-2024年销售费用率对比
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行业数据
2026-04-08
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2025年管理/销售/研发费用率6.9%/1.7%/1.3%
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行业数据
2026-03-31
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全球全年龄段奶粉市场规模（亿美元）
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行业数据
2026-07-30
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2026-07-30
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行业数据
2026-07-30
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销售费用率：高举高打模式下显著高于可比公司，总体呈下降趋势，但仍高于行业可比公司。2019-2021Q3 销售费用率分别为 45.0%、39.7%、36.0%。其中门店租金、员工开支和广宣费占比较高，合计占到销售费用的 85%左右。公司线下自有门店占比高，均为自主品牌，全球共有 338 家门店，总计支付较高的门店租金，并配有较多的销售人员进行精细化管理。竞争对手中，奥佳华近年销售费用率在 15%左右，荣泰健康在 10%左右。
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