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洗衣机线下零售均价持续提升
洗衣机线下零售均价持续提升
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【公司研究】海尔智家-5个视角看海尔为什么市值还有空间？-20201116（24页）.pdf
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1Q26洗衣机线下市占率CR2集中
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竞争格局
2026-05-11
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图23、2015-2025年中国洗衣机分地区出口额
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2026-05-11
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1Q26洗衣机线上双龙头格局形成，竞争相对
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竞争格局
2026-05-11
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2025年洗衣机细分品类产品全渠道零售量占比（%）
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行业数据
2026-04-27
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近年来推动洗衣机市场发展的国家级核心政策
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政策法规
2026-04-27
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2018-2025年中国洗衣机出口总额（亿元）及出口单价（元/台）
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行业数据
2026-04-27
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2018-2027E年洗衣机市场核心渠道占比变化
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行业数据
2026-04-27
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中国洗衣机市场品牌阵营
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行业数据
2026-04-27
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2018-2027E中国洗衣机总产量（万台）及增速（%）
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行业数据
2026-04-27
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2025年洗衣机细分品类产品全渠道零售额占比（%）
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行业数据
2026-04-27
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2025年洗衣机细分渠道零售额占比及增速
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行业数据
2026-04-27
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2018-2025E中国洗衣机出口量（万台）及增速（%）
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行业数据
2026-04-27
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产业在线洗衣机内销量份额
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竞争格局
2026-03-18
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图 3-2-8 洗衣机自动判断衣服各类自动执行洗衣程序
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行业数据
2026-03-16
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洗衣机行业1Q-3Q2025内销量3252万台，同比+5%
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行业数据
2026-01-27
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最新数据
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高端化是消费行业的趋势。随着人均可支配收入以及国内消费水平的提升，长期来看，低端耐用品的占比将不断下降，高端消费占比不断提升。在高端市场具有竞争力的品牌能够顺应未来行业发展的趋势，收入和业绩增长的空间更大，经营稳定性更强。以冰箱、洗衣机为例，冰洗产品均价近年来呈稳步提升态势。与此同时，海尔在高端冰洗市场中的占比也呈现逐年提升的态势。我们认为，海尔在高端市场能够不断建立优势，其背后的原因在于较强的品牌力和产品力。
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【公司研究】海尔智家-5个视角看海尔为什么市值还有空间？-20201116（24页）.pdf
2020~2024年海尔智家A+H总市值CAGR敏感性分析
对海尔智家的盈利预测
卡萨帝、小天鹅、Colmo洗衣机SKU数量对比
洗衣机产品对比，卡萨帝相比同等价位的产品，有更多特色功能
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