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22年1-7月线上电水壶小熊销额占比5.2%
22年1-7月线上电水壶小熊销额占比5.2%
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所属报告：
小熊电器-战略升级开启新征程：困境与破局-220902（26页）.pdf
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饭煲、水壶等品类拓展已显成效。2021 年公司加大主流品类的布局力度，希冀满足品牌消费者需求的同时为公司收入贡献一定增量。目前小熊电器天猫官方旗舰店内电饭煲 SKU数约 19 款，价格区间在 109~399 元，其中店铺内热销型为迷你元气小饭煲，外观设计延续年轻化特色且容量设定偏向小容量家庭，契合小熊品牌消费者的需求偏好。目前公司饭煲、水壶等品类拓展已开始显现成效，奥维云网数据显示 22 年 1-7 月线上小熊品牌电饭煲和电水壶销售额分别达0.94 亿元和 0.88 亿元，占该品类市场份额分别达 2.54%和 5.17%。
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小熊电器-战略升级开启新征程：困境与破局-220902（26页）.pdf
淘系电饭煲品类小熊品牌聚焦100-300元价位
淘系厨房小家电小熊主要聚焦性价比价位段
线上淘系厨房小家电主要品牌均价（元）
20年厨小电市场零售品牌数量明显攀升
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