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中国消费者使用香水的主要场景
中国消费者使用香水的主要场景
行业数据
下载Excel
下载图片
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图片属性
图片格式：PNG
图片大小：61KB
图片尺寸：1013*629
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所属报告：
知行咨询：2025年香水类目电商消费趋势报告（29页）.pdf
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相关数据
Ukie的《2026年游戏市场消费者估值》显示，英国电子游戏市场已达到有史以来的最高估值3：
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行业数据
2026-07-21
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图表22美伊冲突后美国消费者信心走低
fCDlubTku70gfCDnvo7lm73lr4bmrYfmoLnlpKflrabmtojotLnogIXkv6Hlv4PmjIfmlbAgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwKfCAyMDIyIHwgNDkuNTAgICAgICAgICAgICAgICAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJpXaW5kLCDlubPlronor4HliLjnoJTnqbbmiYA=
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行业数据
2026-07-14
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2026年手机消费者的媒介心智演进中的重点
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行业数据
2026-07-08
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2026年不同细分市场的消费者购买手机时的信息渠道和购买渠道
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行业数据
2026-07-08
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大小代表消费者购买手机时的渠道份额
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竞争格局
2026-07-08
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2026年手机消费者的媒介心智演进模型
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行业数据
2026-07-08
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2026年初至今消费者服务板块跑输大盘30.6个百分点
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行业数据
2026-07-03
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2010年来中国消费者信心指数
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行业数据
2026-07-03
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提高消费者意识预计将推动沙特王国对可持续时
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行业数据
2026-07-01
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2026年消费者在喝什么？
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行业数据
2026-07-01
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图表5中国消费者信心指数
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行业数据
2026-07-01
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2025年上半年淘系平台面部精华油消费者成分偏好
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行业数据
2026-06-25
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Y2025消费者信心指数
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行业数据
2026-06-18
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图表：消费者购车决策因素（单位：%）
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2026-06-18
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2023年宠物用品消费者购买类型
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2026-06-18
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香调端，花香（37%）、果香（36%）稳居top2，清新甜系是核心偏好；类型端，淡香水（63.1%）占比远超其他品类，结合香调特征，“轻甜香 调+淡浓度”的组合适配性最高，契合消费者对日常、无负担香气的需求。 核心使用场景为约会／社交（59%）、休闲出游（46%），对应购买原因中“取悦自己”（60%）居首、“社交增魅力”（45%）次之，说明香水既是 自我体验的消费载体，也是社交场景的形象工具，二者形成需求闭环。 淡香水的高占比，与社交约会、休闲出游等多场景的兼容性强；而香精（9.8%）等浓香型占比低，反映消费者偏好“轻盈适配型”而非“强氛围型” 取悦自己，提升身体体验 社交场所所用，增加个人魅力 工作需要，保持良好形象 作为礼物，赠予亲友与客户 去除异味，提升空气质感
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知行咨询：2025年香水类目电商消费趋势报告（29页）.pdf
关键词：小众香水.
度，可通过内容种草培养其长期消费潜力，最终实现核心客群转化与潜在客群储备的双重目标。
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