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彩棠天猫平台销售均价
彩棠天猫平台销售均价
行业数据
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所属报告：
珀莱雅-深度复盘与展望报告：有形之策略无形之壁垒-230129（54页）.pdf
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图24、聚焦美护板块（护肤+彩妆），2025年1-10月抖音领跑，天猫稳固基
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行业数据
2025-12-17
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图表45毛戈平2025年618天猫彩妆类目跻身TOP3
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行业数据
2025-09-29
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618抖音及天猫平台彩妆类目品牌排名
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行业数据
2025-07-31
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2025年1-4月天猫彩妆香水美妆工具类类目品牌榜
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行业数据
2025-05-30
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天猫平台MGP品牌彩妆香水和护肤品类销售额同比增速走
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行业数据
2025-05-12
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2021~2024年天猫彩妆香水品类代表高端品牌均价（元）
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行业数据
2025-05-12
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天猫彩妆香水品类代表高端品牌均价2024年相比2021
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行业数据
2025-05-12
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图8、2023年天猫彩妆香水销售额top15品牌中，9个品牌底妆产品占比在
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行业数据
2025-03-11
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2024年天猫京东抖音彩妆香水品牌双十一榜单
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行业数据
2025-01-09
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珀莱雅及彩棠21-24年618天猫排名持续提升
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行业数据
2024-09-25
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2022-2024年“618”/“双11”天猫彩妆类目TOP20品牌榜
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2024-07-02
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近期数次大促天猫护肤&彩妆前十品牌（以销售额计）
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2024-06-03
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天猫彩妆销售额TOP10细分产品占比变化（2017vs2023）
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其它
2024-05-17
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淘宝天猫面部彩妆/底妆市场规模（亿元）
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市场规模
2024-01-22
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表2、天猫618彩妆品牌前序排名变化大，国货彩棠增长显著，前进9名
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行业数据
2023-07-13
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价格定位性价比，销售均价波动向上。据魔镜数据，2022 年彩棠在天猫平台销售的主要价格区间为 100~200 元，性价比特质突出；2017~2022 年，彩棠天猫平台销售均价呈现波动向上趋势，2020 年后销售均价相对稳定在 180 元。
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