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所属报告：
红餐产业研究院：现制柠檬茶品类发展报告2026.pdf
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IP营销玩法升级，LINLEE林里·手打柠檬茶通过林里鸭及周边产品 口在IP营销方面，品牌不断创新升级IP玩法，不仅把IP塑造成为品牌形象与标志之一，更通过IP及其周边产品与消费者建立深厚的情感 纽带，成为品牌营销的亮点 例如，LINLEE林里·手打柠檬茶从2018年开始逐渐将小黄鸭打造成品牌IP，通过持续推出不同造型、主题的小黄鸭周边，并为每只鸭 子赋予专属ID卡、性格设定和故事背景，成功构建起“林里鸭”IP体系。同时，借助“集鸭”玩法、城市限定鸭鸭活动进一步强化IP 影响力，使“林里鸭”成为品牌与消费者互动的重要载体。据品牌官方透露，其2025年全年送出了1.1亿只林里鸭。此外，LINLEE 林里·手打柠檬茶还推出了林里鸭洞洞鞋、林里鸭积木、林里鸭保温杯、林里鸭冰箱贴等系列周边产品，深受消费者喜爱
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红餐产业研究院：现制柠檬茶品类发展报告2026.pdf
LINLEE林里·手打柠檬茶的供应链优势
柠檬茶的供应链图谱
IP林里鸭的发展历程
2025年现制柠檬茶样本品牌推出的柠檬茶
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